global bussiness managment
Shob
GuidetoAssessmentTask1.pptxGuide to assessment task 1 Case analysis
Course Coordinator: Dr Bishnu Sharma
The task
The purpose: This task provides an opportunity for you to identify and analyse how organisations increase their knowledge of expanding operations in foreign markets. This can either be in response to global pressures or by leveraging opportunities for new markets. The purpose is to apply concepts from the foundations of global strategy component of the course.
The task (cont’d)
The product: Choose a domestic market (e.g. Australia, China, United States etc.) and an industry sector (e.g. Automotive, Health services, Retail etc.) and analyse the market based view of firms operating within that industry by applying relevant frameworks you have studied in the course so far.
The task (cont’d)
The format: This should be prepared as a case analysis of 1000 words. The task is to be completed as individuals.
The criteria: (i) Quality of analysis through knowledge and application of relevant frameworks and concepts, (ii) Quality of argument including data to support claims, and, (iv) Communication and presentation
Summary
Harvard referencing
Refer to Quick Guide and Handbook provided in Task 1 folder in Blackboard
Cover sheet and Letter of transmittal are not required
1,000 words (+ or – 10%)
Due Friday week 4 at 11.59pm
20% of total marks
