Journal response

GUIDELINES FOR REVIEWING A JOURNAL ARTICLE

A 10-STEP GUIDELINES

1. Write the title of the article and the authors names with their affiliation.

The article is titled, “Mission, purpose, and ambition: redefining the mission statement by Azaddin Salem Khalifa, who is in the department of management, marketing and public administration at the University of Sharjah, in Sharjah, which is in the United Arab Emirates.

2. What is the purpose of this article?

The author sought to generate an argument on why an organization’s mission statement should be refined so that its definition is

3. Why is it important to investigate or examine the subject of the article?

It is important to examine and investigate the mission statement as a mission statement is a collection of several items in an organization and research has found that mission statements rarely contain all the items that are necessary to make them all encompassing.

4. How are the authors carrying out the task?

The authors are carrying out the task by using literature reviews on what previous authors have identified as the components of a mission statement. First of all, they developed a checklists of the focus areas of the missions statements and then they reviewed literature relating to the same. They have surveyed literature from sources that are relevant to this area of research in order to describe, summarize and critically evaluate the writings in relation to the problems under investigation.

5. What do they claim to have found out? Are the findings clearly stated?

They claim inconsistences in the views of the other authors as there are several models and definitions found in the various mission statements, which are complex and do not actually reflect the actual mission statements of most of the organizations. They found that organizations attempt to put together too much information in a mission statement without realizing that they can spread their guiding statements in a variety of other documents such as their vision statement, statement of values, statement of strategy and the definition of their business and scope.

6. How did the author (s) collect data and What type (s) of data.

The author collected data from literature reviews. They examined the work of other authors, who are considered experts in the area of mission statements. The author then examined the gaps or inconsistencies in the literature and the logic upon which the authors based their arguments. To find this logic, they compared the models used by the various theorists as opposed to the needs and composition of Mission statements.

7. Pick up three important keywords from the article and define these keywords indicating their importance to your study about the article

Mission Statement is ideally a formal summary of the values and purpose of an organization. It is important in this study because it is the key aspect under evaluation.

Corporate strategy is the sum of direction and scope of an organization, and how business operations collaborate to achieve its goals. It is important in this study because it is a key area of focus in the literature review. The author uses this to show how organizations form their mission statement.

Values, whether to an organization or to an individual refers to the aspects or things that holds the greatest worth. Value is at the core of this study because the study is all about reflecting the values of an organization so that they are all encompassing.

8. Summarize the literature review of the article

The author looks for disconnects between the definition when the mission statement is stand-alone or when it is defined as a broad model. He reviewed literature on two levels, that is definitions authors make of the mission statement using a checklist and the structured model of how a literature review ought to look like. He reviewed authors such as & David (2003) Leuthesser & Kohli (1997), Strong (1997) Hamel & Prahalad (1989) and Welch & Welch (2005) for the former. He reviewed Collins & Porras (1991, 1995, 1996 and 1997), Campbell & Yeung (1991), Campbell (1992) and Lipton (1996, 2003) for the latter.

In the formulation of a mission using a checklist, the author examines the compilation from David & David (2006) who judge the quality of these statements and advise companies on how to redraft them. However, what was most apparent was that there are not sets of items that can be terms as the best to formulate a statement. As a result, all the companies that the authors examined fell short due to a deviation in the list. Leuthesser & Koli (1997), for example state that mission statements ought to involve several descriptions that could refer to a majority of the elements in a mission statement. Strong shares a similar view. Hamel & Prahalad (1989) dispute this view and state the need to rethink the mission statement using a model of strategy, a view shared by Welch & Welch (2005), who says it is important to examine the intent to win in the business.

The author has also examined literature on structured models of mission statement which pools together various items within the mission statement to achieve their coherence. He reviewed Collins & Porras (1991, 1995, 1996 and 1997) vision framework which consists of two components core ideology and envisioned future (Khalifa, 2012). He also examines Campbell & Yeung (1991) for their “Ashbridge Mission Model” which recognizes two schools of thought referred to as strategy school (emphasis on business definition) and culture school).

9. Summarize the findings of the study.

The author found that there are several models and definitions to the mission statement, which comprise several parts that the mission statements of many organizations do not reflect. can be describing using several definitions and models.

10. How does this advance knowledge in this field?

The research has proposed a definition which could help organization in the practicality and conceptuality of their mission statement. The new definition divorces purpose and commitment from the other concepts of the mission statement. The author portrays the impact of such a definition on the participants, process and outcome on the development of a mission statement.