Business Case Study Analysis
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GuidelineforAssignments2.docxASSIGNMENTS
There are two assignments related to Southwest Airlines case:
ASSIGNMENT 1: Southwest Airlines Case Study
· Using Porter’s five forces model, do the external analysis of Southwest Airlines. Analyze all aspects of Porter’s five forces model: (i) Threat of new entrants, (ii) Bargaining power of suppliers (iii) Bargaining power of buyers, (iv) Threat of substitute products and (iv) Rivalry among competing firms.
· Based on the external analysis identify Opportunities and Threats faced by Southwest Airlines
ASSIGNMENT 2: Southwest Airlines Case Study
· Identify the resources and capabilities of Southwest Airlines
· For each of the resources and capabilities that you identify, analyze whether it meets the criteria of VRIN (Valuable, Rare, costly to Imitate, and Non-substitutability). To make it more systematic, please provide the following table:
|
Resources or capabilities |
Valuable |
Rare |
Costly to Imitate |
Non-substitutability |
|
Resource or capability # 1 |
Yes or No and explanation on Why do you think it is Yes/No? |
Yes or No and explanation on Why do you think it is Yes/No? |
Yes or No and explanation on Why do you think it is Yes/No? |
Yes or No and explanation on Why do you think it is Yes/No? |
|
Resource or capability # 2 |
Yes or No and explanation on Why do you think it is Yes/No? |
Yes or No and explanation on Why do you think it is Yes/No? |
Yes or No and explanation on Why do you think it is Yes/No? |
Yes or No and explanation on Why do you think it is Yes/No? |
· Based on the internal analysis, identify the Strengths and Weaknesses that Southwest Airlines has
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https://hbsp.harvard.edu/import/728730
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