Template for Brand Inventory

Analysis (with relevant screenshot)

1.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

2.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

3.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

4.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

5.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

6.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

7.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

8.

Screenshot:

Does the website use social media?

____ Yes ____ No

If yes, where are the icons located on the homepage?

____ Top of Fold

____ Bottom of Fold

____ Other (Explain)_______________________________________

If yes, do the icons use the social media’s trade dress?

____ Yes ____ No

Additional comments:

Which social media are used? (Check all that apply)

___ Facebook

___ Instagram

___ Pinterest

___ Twitter

___ YouTube

___ Google+

___ LinkedIn

___Reddit

___ Other (explain)__________________________________________

Overall Evaluation: