marketing report2

ASSESSMENT TASK 3 Written Assessment: International Marketing Mix Strategies

Assessment Type: Written Assessment Assessment Due Date: Week 12 Friday (9 Oct. 2020) 5:00 pm AEST Weighting: 40% Task description: The COVID-19 Pandemic has many disruptive effects, and one of such is its adverse effects on the Tourism Sector in Australia. The Australian government is aiming to recover this situation and promote the industry as "Australia: the Safest Destination" to China and India between October and December 2020. You are required to choose one international market (i.e., either China or India), define its characteristics, and design the International Marketing Mix Strategies to support the aim of the Australian government. Notes for the assessment task:

• Prepare this task in a report format with a title page, table of contents, executive summary, introduction, international market characteristics, current positioning and challenges, market positioning 2020 and beyond, international marketing mix strategies (i.e., product, place, price, promotion), and conclusion.

• The report must be explained with theoretical justifications and practical examples with appropriate citations.

• The total word limit for the whole document must not exceed 3000 words, including references.

• You need to have citations/references of at least 8 recent and relevant journal articles, and two textbooks.

• Please ensure that your task includes relevant concepts, theories, tools, and models etc. discussed in 1-12 weeks in this unit.

• The Turnitin Matching rate must not exceed 20%. • Please upload your assessment task online through a specified assessment link, and by week

12. • It must be a word document. • Please familiarise yourself with the University’s assessment policy and procedure, grading

policy, assessment extension policy, late submission penalty, plagiarism policies and the like. • As per the policy, late submission of an assessment task will attract a 5% deduction of available • marks for each day after the due date. • If you need to submit an assessment extension request, you can only apply through the unit • Moodle site at least 24 hours before the deadline ends. • Please consult your lecturer and tutor about developing this assessment task. The selection

and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.