Strategic Analysis

GUIDANCEFORTASKSUCCESS.docx

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GUIDANCE FOR TASK SUCCESS

For this assignment you need to focus on "one business unit", therefore, wherever you see the word "company" in the assignment brief, it actually means the SBU.

For completing this assignment successfully, you must read carefully the assignment brief to ensure that you address all of the requirements of the assignment.

A strong assignment submission must include the following:

Relevance

Good Portion of Knowledge

Consistent Analysis

Argument Structure

Critical Evaluation

Good Presentation

Reference to Literature In order to complete this activity you need to consider the following:

(1) Utilise academic research using literature from journals, books, Google Scholar, etc. – Do not use unreliable sources such as Wikipedia, Investopedia, blogs or other non-professional or non-refereed articles. At this level of study it is expected that you use a wide-range of sources to support your discussion and analysis.

(2) Undertake a critical evaluation making effective use of evidence and sources

(3) Present findings in an appropriate format (ensure that Harvard referencing is used)