strategic business marketing reflection

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Guestlecturer4-SchneiderEnergyAutomationandInnovation.pdf

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Energy Automation and

Presented by Eason Ramanathan

Topics being Covered

•  Key trends / innovation in the Energy market

•  Schneider Electric Approach

•  Data Centres and our Approach

•  Q&A

The Energy Trilemma

Source: World Economic Forum

•  Energy Accessibility and Affordability,

•  Energy Security, and

•  Energy Sustainability

Source: World Economic Forum

Energy Demand

•  Economic growth,

•  Urbanization rates,

•  Pace of Deployment of New Technologies, and

•  Reduction of Energy Intensity

Source: World Economic Forum

Future Power Systems

•  Reliable and affordable zero-carbon electricity is becoming a reality

•  Decentralised Generation •  Micro Grids

•  Energy Storage

•  Smarter & Digital Grids •  Energy Pooling •  Off-Peak Management

6 Confidential Property of Schneider Electric

Electricity Generation Mix - CSIRO

Source: World Economic Forum

Mobility and Transport

•  Comprises a third of total end user consumption

•  Electric Vehicles as a Grid Asset

•  End-of-Life on batteries

•  Hydrogen as a fuel

8 Confidential Property of Schneider Electric

Electricity Consumption Forecast

Source: Australian Energy Market Operator

Governance & Security

•  Significant challenges for Australian Utilities given regulation and politices (e.g. NEG, Carbon Price/Tax)

•  Cybersecurity

•  Climate Change

•  Emerging economies

•  New regulations for new technologies

Source: World Economic Forum

Finance

•  Significant capital investment required •  Upgrading existing networks •  Implementing low-carbon solutions

•  Private financing

•  New Financing Options •  “aaS”

Source: World Economic Forum

Technological Innovation

•  Technological innovation is no longer limited to energy providers

•  Increase in shared platforms, off-grid solutions and other products and services

Source: World Economic Forum

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Schneider Electric Approach

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Who we are…

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What do we do…

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Efficiency gains will come from IT/OT convergence

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SE Approach to the Market

Data Centres and our Approach

Cloud computing

+16.5% annual growth

Internet of Things

30 B connected things

by 2020

Mobility

5.5 B mobile active users by 2020

Video streaming

70% of all mobile

traffic by 2021

Artificial intelligence

1.7 MB created

per second, per human by 2020

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IT market growth will be driven by multiple long-term trends

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Power & Cooling in a Data Centre

Software

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•  Compute moving to top end of town

•  More informed customer (Doctor Google)

•  Greater competition •  Commodised Product •  Different sales people

and focus

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•  Capturing the Edge •  Telco Edge and 5G •  Open-Compute

24 Schneider Electric

Multi-Channel Approach

APC / IT Division

End User Customer

Sold to 1st Tier Retail Contractor

Electrical Distributor IT Distributor

Sold to 2nd Tier

Sold to End User

Reseller Partners Others

Products Projects Services

What is Digitisation driving for our Data Centre customers?

C-Suite / Decision Makers •  Attract new clients •  More compute/storage •  Choose new locations •  Save costs •  Improve cash flow •  Eliminate downtime

DC design •  Reduce CapEx •  Evaluate new

technologies •  Standardize globally •  Future-proof design

DC construction •  Reduce cycle time •  Lower costs •  Manage global

ecosystem •  Build on demand

DC operation •  Lower operating costs •  Improve safety •  Eliminate downtime •  Replace aging

workforce

•  Account Directors •  Sales Reps •  Distributors •  Resellers

•  Solution Architects •  Engineers •  Consultants

•  Project Team •  Contractors

•  Field Services •  Software Services •  Service Providers

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#5 Priorities

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•  Tracking our Installed Base

•  Modernising old assets

•  Driving “pull-thru” via connected devices and services

•  Outsourced specialists for tail customers (internal and external)

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•  Programs to get Customers for our Customers

•  Prescription with Consultants and other partners

•  Li-Ion

•  Pre-Fabricated Data Centres

•  Software Integration Specialists

•  Commercial Financing

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•  Li-ION

•  Specialised Industrial Partners

•  Quicker Design and Quote Turn Around Times

•  More Technical Sales staff

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•  Li-ION

•  Sales need to become more technical on edge

•  Channel needs to be more educated and technical

•  Omni-channel e-commerce approach

•  As-a-Service via the Channel

Page 31 Confidential Property of Schneider Electric |

Connected Products

Edge Control

Apps, Analytics & Services

EcoStruxure™ Architecture

EcoStruxure Resource Advisor

EcoStruxure Building Operation

EcoStruxure Power Monitoring Expert EcoStruxure Power SCADA Operation

for Data Centre Customers

EcoStruxure Power Advisor

EcoStruxure IT Expert

E nd

-t o-

en d

C yb

er se

cu ri

C lo

ud a

nd /o

r O

n P

re m

is e

Aquaflair

Premset PowerLogic Masterpact MTZ

Smart Panels

(IEC) Smart Systems

(NEMA)

EcoFlair

EcoStruxure Asset Advisor EcoStruxure IT Advisor

Galaxy UPS

Prefabricated IT, Power, Cooling

APC Smart-UPS

Symmetra UPS

rPDU HyperPod Micro Data Center Xpress

infraStruxure InRow

APC Netshelter