week 8 L final

Domino’s Pizza Inc

Institution

Name

Date

Introduction

Domini’s Pizza Inc is a restaurant that deals with pizza sales. The organization is specialized in baking and distributing pizza around the city. The organization is well established within the markets through the merchandise of various pizza varieties including the highly popular Margherita with tangy singe cheese Mexican green wave, peppy panner, and many more varieties. They have stamped their brand within the market through the production of high-quality meals. The organization is well established and its culture in operation and management is remarkable. This report is purposed to document and illustrate the various strategies employed by this organization to help then become famous in the pizza market. outline the objectives of the organization that makes them work extra hard to ensure they are fulfilled, the current risk they are facing in the market, and the competitors who are trying to dominate their market.

Strategies

The organization is not at the summit of the market by accident through hard work and the formulation of better strategies that keep the organization running. The organization's strategies to see their product are moving included;

Development of a strong delivery system for their pizza. They had to have strategies that would ensure their pizza orders were reaching their customers exclusively and efficiently there was though ensuring they delivered food to their customers (Arfaee et al., 2017). The dominoes pizza manager believed that engaging with the customers put them to an advantage since they were able to get direct responses and suggestions from their customers. in the quest to handle delivery they had to look for partnerships with car companies that they used to deliver their food to the customers. They partnered with a ford car company which give them cars that were specifically designed to make deliveries. They believed that using a third party to deliver their food would limit their data access from the customers (Belz & Schmidt-Riediger, 2009). Sharing data with other companies was a risk since they could take these ideas and reinforce their organization hence taking over the pizza market. they ensured that their customers got their orders at the same time they usually delivered and they had a standard time that they used to deliver their food. This made the customers relate to them since they were time courteous and precise during delivery. This made them a reliable delivery organization

They were innovation leaders this was in terms of the food spices and variety in their food menu. They customized their cars to be able to accommodate as many orders as possible to be able to meet their customer demands. This helped the organization meet their delivery of pizza in the marker. Their delivery cars were fitted with warming ovens that were to maintain the temperature of the pizza so that the customers would get deliveries that were warm. This is a great marketing strategy where they won the trust and the hearts of their customers with their innovative masterminds to ensure customer satisfaction within the organization. They innovated drone delivery in the organization to foster faster and quick delivery to the customer reducing the time spent in navigation and traffic in buzzy areas and towns.

They developed a stronger digital business where they marketed their brand through advertisement and branding, media, and online platform (Campo et al., 2020). They developed digital platforms that customers count place their orders during work or at home, this made or easy to access services within the organization. Using social media as a marketing strategy puts businesses in an advantageous position where they would meet a variation of customers along as they are connected to the organization's platform. Domino’s pizza also developed a digital ordering platform that supported voice notes and voice recording that the customers could easily use in placing their pizza orders. This was possible since they used the Alexa voice command from the Amazon this helps the customer navigate through the order menu without any strain hence making work easier for the customers who order in the organization. The customers could order for any platform that was favorable for them to use this could have been Facebook, Twitter, message apps, or using the organization's application.

Great testing pizza also was a strategy that was used by the organization to ensure they produced the best quality pizza that attracted the customers into their organization. This was through the use of signature spices that could not be imitated by other organizations. Having understood the customer's taste and the kind of pizza that would attract the customer enabled the to dominate the business (Dwaikat et al., 2019). They changed their approach through the formulation of new methods of making pizza that was soft and had the unique taste that the customers were in need of at the moment, they were persistent despite the hard times they had in the beginning until they made it into the market. it is clear that good marketing and production strategy can help an organization meet their demand in the market and make them become successful just like Domino’s pizza did. They had a hardworking team and they were committed to ensuring the organization meets their objective. The organization used their best chefs to rejuvenate the pizza taste by entrusting the team to get the job done this was through their innovation and hard work that made it possible for them to become successful in the business (Dwaikat et al., 2019).

They formulated a loyalty program that attracted millions of members into the program this in itself is a marketing strategy that helped the people grow their interest in the organization. By creating this huge number of members in the organization Domino’s pizza has a treasure chest of data that helped them formulate ideas to provide their customers with more opportunities in expanding their business(Lestari et al., 2020). Having these huge numbers helped in providing a market opportunity for the organization to sell their product in huge numbers. These strategies helped their organization in attaining the market dominance seen in today’s Domino’s pizza inc.

The stargazes are attainable since they have established a well-balanced market and they are maintaining their production and marketing culture this makes the opportunities possible to attain in this modern economy. Marketing strategies are well-established o fit in with the current generation where there is the use of digital and social media platforms to ensure they are attaining their objective and expanding their market.

Long term objectives

Dominos are projecting an annual earning strike of up to $25billoin in their annual sales by the end of 2025 this will see them double their pizza chain within the globe. The project is a 3% and a 6% domestic and international growth in the coming three to five years now. The main reason for this id to crate virtuous business circle this star with winning overall neighboring customers into their organization and establishing a wider range of customer database

They aim to treat people in a human manner where their opinions matter in the decision made by the organization this will help them become successful in their business adventure (Murphy et al., 2020). They are dedicated to providing the best experience for their customers at an affordable cost that will ensure they are comfortable working with the organization.

They are determined to set high standards by training their employees to be able to improve their skills and be able to keep up with the changing economy. Maintaining standards is the best part of a business since this will maintain the culture within the organization.

The mission is to be the best operators of Domino’s pizza system with the best talents to provide customer certification, they want to be the number one pizza producer on the globe.

Organization

Domino’s organization has a flat structure where they have 14 workers and they all work under one manager. The manager is in charge of all the staff in the organization. The organization has free flow if information flows from top management to the lower staff and the staff is also allowed to air out their views to the manager hence open communication within the organization. This is a great structure where all the employees and managers are committed to the best performance within the organization. They work as a team to ensure they have executed their responsibility to the best of their ability.

Current risk

The organization's recent report suggests their current risk is related to the legal and regulatory challenge where the government policies, environmental factors, and social issues pose a huge risk to their business. This is where the government policies in taxation and parking rates are high and continue to rise to pose a challenge to the organization, the environmental regulations can sometimes influence the operation due to pollution and proper disposal of waste materials (Rincón-Gallardo Patiño et al., 2020). The organization is afraid of destroying its reputation within the society since this is its best chance to meet its objectives.

Top 3 competitors

Domino’s faces competition from various food and producing organizations including; Starbucks, McDonald’s, and pizza hut. They pose a lot of competition for Domino’s pizza Inc through their competitive nature in their strategies, food taste, and marketing strategies. with proper management strategies and critical decision-making by Domino’s pizza organization, they are in a pole position to take over the pizza markets.

References

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Belz, F.-M., & Schmidt-Riediger, B. (2009). Marketing strategies in the age of sustainable development: evidence from the food industry. Business Strategy and the Environment, n/a-n/a. https://doi.org/10.1002/bse.649

Campo, R., Rosato, P., & Giagnacovo, D. (2020). Less Salt, Same Taste: Food Marketing Strategies via Healthier Products. Sustainability, 12(9), 3916. https://doi.org/10.3390/su12093916

Dwaikat, N. Y., Khalili, S. A., Hassis, S. M., & Mahmoud, H. S. (2019). Customer Satisfaction Impact on Behavioral Intentions: The Case of Pizza Restaurants in Nablus City. Journal of Quality Assurance in Hospitality & Tourism, 1–20. https://doi.org/10.1080/1528008x.2019.1616040

Examining the Correlations Between Industry 4.0 Assets, External and Internal Risk Factors and Business Performance Among Hungarian Food Companies. (2022). Amfiteatru Economic, 24(59), 143–158. https://www.ceeol.com/search/article-detail?id=1017337

Lestari, A. D., Baktiono, A., & Wulandari, A. (2020). The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya. Quantitative Economics and Management Studies, 1(1), 1–8. https://doi.org/10.35877/454ri.qems73

Menrad, K. (2003). Market and marketing of functional food in Europe. Journal of Food Engineering, 56(2-3), 181–188. https://doi.org/10.1016/s0260-8774(02)00247-9

Murphy, S. A., Weippert, M. V., Dickinson, K. M., Scourboutakos, M. J., & L’Abbé, M. R. (2020). Cross-Sectional Analysis of Calories and Nutrients of Concern in Canadian Chain Restaurant Menu Items in 2016. American Journal of Preventive Medicine, 59(4), e149–e159. https://doi.org/10.1016/j.amepre.2020.05.005

Myo, Y. N., Khalifa, G. S. A., & Aye, T. T. (2019). THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY OF MYANMAR HOSPITALITY INDUSTRY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION. International Journal of Management and Human Science (IJMHS), 3(3), 1–11. https://ejournal.lucp.net/index.php/ijmhs/article/view/805

Rincón-Gallardo Patiño, S., Zhou, M., Da Silva Gomes, F., Lemaire, R., Hedrick, V., Serrano, E., & Kraak, V. I. (2020). Effects of Menu Labeling Policies on Transnational Restaurant Chains to Promote a Healthy Diet: A Scoping Review to Inform Policy and Research. Nutrients, 12(6), 1544. https://doi.org/10.3390/nu12061544