Strategic Plan and Powerpoint

©"copyright"2010"Urbany"and"Davis

There"are"two"generic"types"of"�

growth"strategies."

Numerator:"�

"""""""""""B V"""="""" """""""""""P

ENHANCE"BENEFITS:" "•"Better"produce "•"Better"communicate/� """""teach"

Denominator: REDUCE"COSTS •Eliminate"nonRvalue •"Create"value"more" """efSiciently •"Better"communicate/ """teach

©"copyright"2010"Urbany"and"Davis

Penetrate"/"Expand"� Served"Market"

Change""Served" Markets"

Enhance" beneSits

1.1."Fix"deSiciencies"(E/D) 1.2."Build"/Defend"Area"A """""""""B!A,"D!A,"E!"A """""""""F!A,"G!A" 1.3."Neutralize"Area"C """""""""C!"B,"C!"A

3.1""Identify"customers"who" are"either"unhappy"with"all"the" industry�s"offerings"or"who" are"not"being"served"at"all."

Reduce"� costs

2.1.""Fix"deSiciencies"(E/D) 2."2."Reduce/eliminate"nonRvalued"�

""beneSits""(E/D)

4."1"Identify"customer" segments"who"may"seek" simpler,"less"expensive"value." 4.2"Identify"customer" segments"which"may"be"too" expensive"to"serve"proSitably.

Let�s"extend"our"thinking"about"growth"to"recognize"that"we" can"grow"by"enhancing"beneSits"or"lowering"costs"in"current" or"new"markets."