Marketing paper

Group Submission - Marketing Plan

Attached Files:

·  Marketing Plan .pptx  Marketing Plan .pptx - Alternative Formats (59.567 KB)

The purpose of the project is to give your team an opportunity to apply what has been learned about marketing management (through course lectures, readings, research, and discussions) and expand research skills to develop a marketing plan. 

The plan will be for Magic Spoon a startup cereal company. Here are some resources to help you get started: https://magicspoon.com/products/variety-pack-cereal-case   https://www.fastcompany.com/90493633/how-cereal-startup-magic-spoon-milks-nostalgia-to-sweeten-its-direct-pitch-to-grown-ups   https://www.forbes.com/sites/melissakravitz/2019/10/25/magic-spoon-is-the-future-of-cereal/#38f5261e7240  

Paper should be about 15-20 pages with at least 10 supporting references.  Format in the APA style and be mindful of citations and references. Refer to the attached guidelines for the required sections of the marketing plan.  Accessibility score: High Click to improve    Marketing Plan-2.pptx   Marketing Plan-2.pptx - Alternative Formats     Marketing Plan-2.pptx - Alternative Formats   

Each group is responsible for creating a Marketing Plan.

One member from each group will upload the paper and presentation via Blackbaord.  

See course schedule (syllabus) for due date.

Section that I need to complete:

Recommended Marketing Strategy: 

Marketing Objectives: 

Target Markets Identification and Segmentation Strategy: