Alternative Analysis Case study

Project Evaluation

The project will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

	Activity/Competencies Demonstrated	% of Final Grade
1.	Identification and Analysis of Issues (50%)
	a. Introduction/Problem Statement	/5
	b. Situational Analysis	/25
	c. Financial Ratio Analysis	/15
	d. Financial Objective	/5
2.	Alternative Analysis (20%)	/20
	Recommendation (15%)	/15
3.	Implementation (10%)	/10
4.	Executive Summery/Conclusion (5%)	/5
Total	/100

Feedbacks:

Introduction/Problem Statement

Need to identify the problem the company is facing and the purpose of the report. What is financial objective and frameworks and analysis have been used in this report.

Situational Analysis

Stakeholders Preferences

PESTEL - Porter’5 would be more applicable

SWOT - In the SWOT, there were some confusion in opportunities and alternatives. Also, more strengths and weaknesses need to be identified

Financial analysis

Quantitative analysis was well done, and it included the financial KPIs which the CEO concerns.

Alternative Analysis

Needs more pros and cons explanation and linkage for alternative A, whereas it was great analysis for alternative B in qualitative analysis and find the linkage among mission& value, situational analysis and stakeholders. State how each strategy will have impacts on the company or affected by the company’s strengths and weaknesses under the circumstance. Great quantitative assessment included valid financial indicators.

Recommendation

Clarify what the company should do A or B with reasons, but you need to address all the cons and weaknesses you can stated in the situational and alternative analysis

Implementation

This is the part you should give a detail action plan to implement the recommended strategy

Executive summary /Conclusion

Executive summary was needed to brief the entire report in one page and the executive summary missed out lots of important the findings and analysis results. Conclusion was well done to highlight the reason why the company needs to implement your recommendation and what the expectation.

Group Presentation Evaluation

The presentation will be assessed in its entirety out of 10. The following rubric indicates the criteria students are to adhere to, and their relative weights to time management, content organization and presentation skills.

Group Number:

	Presentation Skills	% of Final Grade
	Clear communication	/2.5
	Visual presentation and content format	/2.5
	Time management	/2.5
	Content organization and transition	/2.5
Total	/10

Good:

· Started with main issues of the company

· Good content flow to provide reasons and persuade the audience

Bad:

· Needs more graph or chart to illustrate financial data and ratio analysis

· Time management can be improved and allocated to each member