Individuals will select a provided CDC campaign to research (YOUR TOPIC IS.... Rx Awareness) 15-20 slides with voiceover capability
dream86
GroupPresentationsamplebringyourbrave.pptx
Health Promotion Campaign presentation
National University
COH 430
Introduction
Approximately 1 in 8 women will be diagnosed with breast cancer during her life, making breast cancer the most common cancer in women within the U.S. (CDC)
Although very rare, women below the age of 45 can be diagnosed.
Many young women are not aware of the risks they may run in having breast cancer and therefore also don’t know the ways to manage their risks.
Thus the CDC launched the Bring Your Brave campaign in 2015, to be able to bring awareness and adequate information to women specifically those that are 45 and younger.
Introduction continued
The campaign has a target audience of women ages 18 to 44 focusing on those who are predisposed by having a family history of breast cancer.
In addition, the campaign also helps educate health care providers on how to help their patients who are high risk on how to manage and deal with these risk factors.
Interpersonal Channel
This channel is how the relationship can affect how receptive someone is to health messages being provided to them.
This channel is far more likely to be trusted than a media source.
For example, having a patient hear something related to her health from her doctor would help her more than if she read about it on social media.
Continued
A good way to envision this type of channel would be this example of Cara.
Being able to seek help through professionals one is comfortable is extremely helpful.
Having a connection to a health provider or counselor allows patients to feel more connected and receptive of information compared to hearing it from someone they don’t trust.
It can help patients come to term with their diagnoses and how to move forward after it.
Cara: Making Decisions with a Genetic Counselor
Group Channel
Intended audience:women ages 18-45
Poster
Intended message:
-importance of heredity
- affects all races
Bensley & Brookins -Fisher (2009), CDC,2019, Community Tool Box (2020)
A group channel include small number of people who are receiving the same educational message that are going through the same health issue. Some methods include; Support groups, seminars, and a class. In regards to Bring your Brave campaign I believe the best way to disseminate the message or material to a group is first to identify the intended audience, in this health promotion the intended audience will be women age 18- 45. The method in which I would reach the intended audience is a printed material. More specifically a poster. Posters are “good at raising awareness and communicating limited amounts of health information” (Bensley & Brookins -Fisher 2009). Posters are more expensive but are important as they can be placed in multiple locations : community centers, medical offices, on the bus, etc. Posters typically possess bold colors, Big or bolded font for important messages, and many pictures. According to Community Tool Box website, “ 70% of people only look at the graphic when viewing a print ad or poster, while 30% only read the headline”(Community Tool Box.edu 2020). I think this particular infographic would be beneficial to women in a poster as it encompasses many important messages. One huge message that I think this poster addressed is the importance of knowing family medical history. The provided statistics stand out due to being bolded and increased font size. Another message this poster addresses is that breast cancer affects all races. This is achieved through the pictures that are used. In the bottom photo it shows a group of women of different races. TWo characteristics that are highlighted in this campaign is source and Internal factors. The characteristic of source is highlighted because the information comes from a very well known and credible source. The other characteristic that is represented is internal factors this is acheived by the photo in the poster demonstrating multiple ethnicities being effected. It makes the information relatable. This specific material was found on the Bring your brave campaign in the infographics section.
Organizational Channel
Intended audience: Scripps MD Cancer Center Patients.
Method: Newsletter
Intended Message:
Informational data on High Risk
Informational data on lowering risk
Bensley & Brookins -Fisher (2009), CDC,2019, NCI 2002, Scripps,2020.
An organizational channel consists of an institution or agencies that communicate their messages to their members, typically a professional association. Some benefits of Organizational channels is that it can reach larger intended audience, can be less expensive, and it may be familiar and trusted. One organization that I thought would fit into this channel would be for Scripps MD Anderson Cancer Center in San Diego. I chose this organization because they are a well known cancer center in San Diego. They are partnered with Texas MD Anderson Cancer Center. ANother great reasoning for this organization is the multiple support groups that are available, especially one that is specific for young women breast cancer patients. Those who are patients can sign up for monthly newsletters. The method I am choosing for this group is a newsletter. Newsletters are “used for continuous communication with a specific group. They are typically used for raising awareness, communicating content information to a specific group, promoting services and programs, and raising money”(). These materials are very useful for as they are sent to individuals who are very interested to the material. This specific material is a general fact sheet for Breast Cancer in young women. It provides information on a womens risks and ways to decrease risks of getting cancer. I believe this is a great way to disseminate this fact sheet as people are interested in this material as they have signed up for the newsletter and the wording on this material is easy to read and has great graphics. Two characteristics that are highlighted in this campaign is quality and external factors. The characteristic of quality is highlighted in this material because the information is easily readable and highlights the emotional motivation to be an advocate for oneself and seps to lower risk. The other characteristic that is represented is external factors this is achieved by a Healthcare agency like Scripps dispensing such information will be perceived as relevant health information. This material was found on the Bring your Brave campaign on the CDC website.
Community
Bring Your Brave is a Social Media Campaign:
Uses social media to raise awareness of breast cancer among high-risk women 18-45 years old.
The main message : “What every young woman needs to know about hereditary breast cancer”
Twitter Community
38% of user are between ages 18 and 29.
The platform can be access through mobile devices.
42% of twitter users, use the platform daily
People spend 26% more time viewing ads on twitter than any other social media platform.
Social media is an efficient way to reach intervention about breast cancer screening by creating educational messages and reminders about its importance.
#BringYourBrave
(Centers for Disease, 2019)
(Aslam, 2021)
Community Continued..
Breast Cancer Awareness Month
Nationwide
Reminder of:
Screening
Education
Support
To get involve
This campaign is not directly linked to Bring Your Brave Campaign. However, it is a 31 days reminder for every woman to get screen for breast cancer
(National Breast Cancer Foundation, 2020)
Societal
Cara’s Bring your Brave Ad
https://www.youtube.com/watch?v=UCbRxvkkSCc
Young women with a family history of breast cancer
195,521 views since November 10, 2015
The massage is quick (15 seconds) and can be added to different social media platforms, such as Facebook or Tumblr.
(Centers for Disease, 2015)
Societal
Social Media
The campaign focuses of social media outreach, which includes YouTube, Facebook, Twitter, amount other platforms.
Facebook page has 22,657 follower and 21,474 likes.
The CDC YouTube channel has 498,000 subscribers
Cara’s Bring Your Brave Ad has 195,521 views
15 seconds Ad
CDC Public Health Media Library
This media library contains all videos and ad from the Bring Your Brave Campaign. Some of the videos are personal stories about family history, lost and survival. This library also provides educational videos about the breast cancer genes.
(Centers for Disease, 2020)
References
Aslam, Salman (2021). Twitter by the Numbers: Stats, Demographics and Fun Facts. Retrieved from https://www.omnicoreagency.com/twitter-statistics/#:~:text=38%25%20of%20U.S.%20Twitter%20users,so%20in%20the%20right%20way.
Bensley, R.J., & Brookins -Fisher, J. (2009). Community health education methods: A practical guide (3rd ed.). Sudbury, MA: Jones and Bartlett
Centers for Disease Control and Prevention (2019). About Bring Your Brave Campaign. Retrieved From https://www.cdc.gov/cancer/breast/young_women/bringyourbrave/about.htm
Center of Disease Control (2019). Breast Cancer Young Women Fact Sheet. (2019). Retrieved from https://www.cdc.gov/cancer/breast/young_women/bringyourbrave/pdf/BreastCancerYoungWomenFactSheet. pdf
Centers for Disease Control and Prevention (2015). Cara’s Bring Your Brave Ad. Video. Retrieved from https://tools.cdc.gov/medialibrary/index.aspx#/media/id/132909
Centers for Disease Control and Prevention (2020). Public Health Media Library. Retrieved from https://tools.cdc.gov/medialibrary/index.aspx#/media/id/132909
References continued…
Making health communication programs work: A planner's guide. (2002). Bethesda, MD: U.S. Dept. of Health and Human Services, Public Health Service, National Institutes of Health.
National Breast Cancer Foundation, INC (2020). Breast Cancer Awareness Month. Retrieved From https://www.nationalbreastcancer.org/breast-cancer-awareness-month
Section 11. Creating Posters and Flyers. (n.d.). Retrieved January 24, 2021, from https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/posters-flyers/main
Why Choose Scripps for Cancer Care. (2020, March 10). Retrieved January 24, 2021, from https://www.scripps.org/services/cancer-care/why-scripps
