HP Strategies & Tactics

Levels of Achievement

Criteria

Excellent

Very Good

Good

Fair

Poor

Failing

Campaign Description

Weight 5.00%

100.00 %

The campaign is clearly and accurately described. When the campaign ran or began running is provided clearly. The key messages the campaign communicates are described and explained. At least two evaluative statistics relative to the health outcomes in connection with the campaign are correctly provided and described and explained.

90.00 %

The campaign is clearly and accurately described. When the campaign ran or began running is provided clearly. The key messages the campaign communicates are described and explained. At least two evaluative statistics relative to the health outcomes in connection with the campaign are correctly provided, described and explained.

80.00 %

The campaign is accurately described. When the campaign ran or began running is provided. The key messages the campaign communicates are described, but some additional explanation is needed. At least two evaluative statistics relative to the health outcomes in connection with the campaign are provided, but some additional details are needed.

70.00 %

The campaign is described. When the campaign ran or began running is not clearly provided. Description of the key messages the campaign communicates need improvement. One evaluative statistic relative to the health outcomes in connection with the campaign are provided, but some additional details are needed.

60.00 %

The campaign is described. When the campaign ran or began running is not clearly provided. Description of the key messages the campaign communicates need improvement. Less than one evaluative statistic relative to the health outcomes in connection with the campaign are provided, but some additional details are needed.

0.00 %

Missing

Individual Level 

Weight 15.00%

100.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the individual audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described in detail. The description was provided as if the audience had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is clearly and accurately described. The platform the method is disseminated across (print, radio, t.v., etc…) is clearly and accurately explained. How the method is connected to the campaign and the goal and/or key messaging of the method is clearly and accurately explained.

90.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the individual audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described. The description was provided as if the audience mostly had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is mostly described. The platform the method is disseminated across (print, radio, t.v., etc…) is explained, but could use some more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is explained, but some additional details are needed. Overall, some additional explanation and detail is needed.

80.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the individual audience level was somewhat described. What the method consisted of (fact sheet; support group, etc..) was somewhat described. The description was provided as if the audience had some prior knowledge of the method. An example of the method is provided in the presentation. Why the method is used for the selected audience is somewhat described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, additional explanation and detail are needed.

70.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the individual audience level was not clearly or accurately described. The description provided needed more detail. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but may not be a method known to be used for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, much more explanation and detail are needed.

60.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the individual audience level needed improvement. The description provided needed improvement. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but is a poor selection for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) is not included. How the method is connected to the campaign and the goal and/or key messaging of the method is not included. Two or more requirements from this criterion may not be included.

0.00 %

Missing

Group Level

Weight 15.00%

100.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the group audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described in detail. The description was provided as if the audience had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is clearly and accurately described. The platform the method is disseminated across (print, radio, t.v., etc…) is clearly and accurately explained. How the method is connected to the campaign and the goal and/or key messaging of the method is clearly and accurately explained

90.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the group audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described. The description was provided as if the audience mostly had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is mostly described. The platform the method is disseminated across (print, radio, t.v., etc…) is explained, but could use some more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is explained, but some additional details are needed. Overall, some additional explanation and detail is needed.

80.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the group audience level was somewhat described. What the method consisted of (fact sheet; support group, etc..) was somewhat described. The description was provided as if the audience had some prior knowledge of the method. An example of the method is provided in the presentation. Why the method is used for the selected audience is somewhat described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, additional explanation and detail are needed.

70.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the group audience level was not clearly or accurately described. The description provided needed more detail. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but may not be a method known to be used for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, much more explanation and detail are needed.

60.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the group audience level needed improvement. The description provided needed improvement. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but is a poor selection for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) is not included. How the method is connected to the campaign and the goal and/or key messaging of the method is not included. Two or more requirements from this criterion may not be included.

0.00 %

Missing

Organization Level 

Weight 15.00%

100.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the organizational audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described in detail. The description was provided as if the audience had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is clearly and accurately described. The platform the method is disseminated across (print, radio, t.v., etc…) is clearly and accurately explained. How the method is connected to the campaign and the goal and/or key messaging of the method is clearly and accurately explained

90.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the organizational audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described. The description was provided as if the audience mostly had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is mostly described. The platform the method is disseminated across (print, radio, t.v., etc…) is explained, but could use some more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is explained, but some additional details are needed. Overall, some additional explanation and detail is needed.

80.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the organizational audience level was somewhat described. What the method consisted of (fact sheet; support group, etc..) was somewhat described. The description was provided as if the audience had some prior knowledge of the method. An example of the method is provided in the presentation. Why the method is used for the selected audience is somewhat described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, additional explanation and detail are needed.

70.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the organizational audience level was not clearly or accurately described. The description provided needed more detail. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but may not be a method known to be used for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, much more explanation and detail are needed.

60.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the organizational audience level needed improvement. The description provided needed improvement. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but is a poor selection for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) is not included. How the method is connected to the campaign and the goal and/or key messaging of the method is not included. Two or more requirements from this criterion may not be included.

0.00 %

Missing

Community Level 

Weight 15.00%

100.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the community audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described in detail. The description was provided as if the audience had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is clearly and accurately described. The platform the method is disseminated across (print, radio, t.v., etc…) is clearly and accurately explained. How the method is connected to the campaign and the goal and/or key messaging of the method is clearly and accurately explained

90.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the community audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described. The description was provided as if the audience mostly had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is mostly described. The platform the method is disseminated across (print, radio, t.v., etc…) is explained, but could use some more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is explained, but some additional details are needed. Overall, some additional explanation and detail is needed.

80.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the community audience level was somewhat described. What the method consisted of (fact sheet; support group, etc..) was somewhat described. The description was provided as if the audience had some prior knowledge of the method. An example of the method is provided in the presentation. Why the method is used for the selected audience is somewhat described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, additional explanation and detail are needed.

70.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the community audience level was not clearly or accurately described. The description provided needed more detail. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but may not be a method known to be used for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, much more explanation and detail are needed.

60.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the community audience level needed improvement. The description provided needed improvement. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but is a poor selection for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) is not included. How the method is connected to the campaign and the goal and/or key messaging of the method is not included. Two or more requirements from this criterion may not be included.

0.00 %

Missing

Society Level

Weight 15.00%

100.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the societal audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described in detail. The description was provided as if the audience had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is clearly and accurately described. The platform the method is disseminated across (print, radio, t.v., etc…) is clearly and accurately explained. How the method is connected to the campaign and the goal and/or key messaging of the method is clearly and accurately explained

90.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the societal audience level was clearly and accurately described. What the method consisted of (fact sheet; support group, etc..) was correctly identified and described. The description was provided as if the audience mostly had no prior knowledge of the method. An example of the method is clearly provided in the presentation. Why the method is used for the selected audience is mostly described. The platform the method is disseminated across (print, radio, t.v., etc…) is explained, but could use some more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is explained, but some additional details are needed. Overall, some additional explanation and detail is needed.

80.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the societal audience level was somewhat described. What the method consisted of (fact sheet; support group, etc..) was somewhat described. The description was provided as if the audience had some prior knowledge of the method. An example of the method is provided in the presentation. Why the method is used for the selected audience is somewhat described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, additional explanation and detail are needed.

70.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the societal audience level was not clearly or accurately described. The description provided needed more detail. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but may not be a method known to be used for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) needs more clarity. How the method is connected to the campaign and the goal and/or key messaging of the method is not well explained. Overall, much more explanation and detail are needed.

60.00 %

A unique program or campaign identified from CDC Gateway to Health Communication & Social Marketing Practice and the health promotion method for the societal audience level needed improvement. The description provided needed improvement. What the method consisted of (fact sheet; support group, etc..) was not clearly described. An example of the method is provided in the presentation, but is a poor selection for the audience level. Why the method is used for the selected audience is not well described. The platform the method is disseminated across (print, radio, t.v., etc…) is not included. How the method is connected to the campaign and the goal and/or key messaging of the method is not included. Two or more requirements from this criterion may not be included.

0.00 %

Missing

Grammar, Punctuation & Spelling 

Weight 3.00%

100.00 %

Rules of grammar, usage and punctuation are followed, spelling is correct. Language is clear and precise; sentences display consistently strong, varied structure.

90.00 %

Minor grammatical errors, but sentences could be clearer and more precise. Language is generally clear; sentences display varied structure.

80.00 %

Contains few grammatical, punctuation and spelling errors. Language lacks clarity or includes the use of undefined jargon, or conversational tone.

70.00 %

Contains many grammatical, punctuation, and spelling errors. Language uses undefined jargon, or conversational tone.

60.00 %

Presentation contains numerous grammatical, punctuation, and spelling errors. Language uses undefined jargon, or conversational tone.

0.00 %

Missing

APA 6th Edition In-Text Citations 

Weight 6.00%

100.00 %

APA style in-text citations used throughout document with no errors and/or no quotations longer than 5 words.

90.00 %

APA style in-text citations used throughout document with minor errors and/or no quotations longer than 5 words.

80.00 %

APA style in-text citations used throughout document with moderate errors and/or no quotations longer than 5 words.

70.00 %

APA style in-text citations with major errors throughout and/or quotations longer than 5 words.

60.00 %

Limited or no APA style in-text citations used throughout document and/or quotations longer than 5 words.

0.00 %

Missing

APA 6th Edition Referencing

Weight 5.00%

100.00 %

APA reference page contains reliable or scholarly sources and has no formatting errors.

90.00 %

APA reference page contains reliable or scholarly sources but has minor formatting errors.

80.00 %

APA reference page contains reliable or scholarly sources but has moderate formatting errors.

70.00 %

APA references page does not contain reliable or scholarly resources and/or has major formatting errors.

60.00 %

APA references page does not contain reliable or scholarly resources and/or is missing references and/or has major formatting errors.

0.00 %

Missing

Presentation Appearance and Speaking Style 

Weight 6.00%

100.00 %

Appropriate amount of text on slides. Content is clearly and accurately presented. Slides are appropriate for an academic or professional setting (e.g., contrast, terminology, graphics). Speaker can be clearly heard while presenting. Student presenters vary throughout the presentation and appear to represent equal division of work.

90.00 %

Content is mostly clearly and accurately presented. Slides are appropriate for an academic or professional setting (e.g., contrast, terminology, graphics). Speaker can be clearly heard while presenting. Student presenters vary throughout the presentation and appear to represent equal division of work.

80.00 %

Content is somewhat clearly and accurately presented. Slides are appropriate for an academic or professional setting (e.g., contrast, terminology, graphics), some improvement is needed. Speaker can be heard, but there are some audio issues while presenting. Student presenters somewhat vary throughout the presentation and appear to represent mostly equal division of work.

70.00 %

Content is lacking clarity and accurate presentation. Slides are not exactly appropriate for an academic or professional setting (e.g., contrast, terminology, graphics), some improvement is needed. It is difficult to hear the speaker and/or there are some audio issues while presenting. Student presenters lack variation throughout the presentation and appear to somewhat represent equal division of work.

60.00 %

Inappropriate amount of text on slides. Content not used mostly for reading. Slides were not appropriate for an academic or professional setting (e.g., contrast, terminology, graphics). Some glaring audio issues are prevalent. Student presenters do not vary throughout the presentation and do not appear to represent equal division of work.

0.00 %

Missing