Apple Battery Issue and Slowing Down iPhones Issue (Business Ethics)
APPLE
Products for the People?
Agenda
● Facts ● Key Issues ● Consequences ● Story ● Our Perspective ● Recommendations
Company Information
Mission Statement
Company Culture
The Steve Jobs Era vs the Tim Cook Era
The Apple Ecosystem and Competition
A Message to Our Customers
Steve Jobs: Thoughts on Flash
Your iPhone is Just Cold. - Apple
iPhone Batteries and Performance
Background Information
Pressure from Chinese Government
“Very small number”
Problem solved… for $29
CBC news reported Apple quoting customer $1200 for a bent pin
Apple UK refused a customer’s battery replacement request because of a dent on the outside of his device
Collecting user data
Unethical Business Practices
https://mic.com/articles/53977/10-sleaziest-apple-business-practices#.6iTNP6UYR
Consequences
Global Backlash
Legal Implications: More than 30 suits filed in USA alone.
Apple’s goodwill affected
Legal Implications: over 30 lawsuits in US claiming slowing down users’ phone without knowledge or permission. More countries like South Korea, France, China opened inquiries and attempted to sue apple and its subsidiary in the country. Goodwill:
The Story
Tale of Two Management Styles
Recovery and Transition from Steve Jobs to Tim Cook
Our Perspective
Immoral
Anti-Consumer
Friedman’s Theory
Maximize Profit
Benefit Society
Social Responsibility
Increase Stock
Maintain free competition
Provide Progress
What to do Next?
Settings > Battery > Battery Health
QUESTIONS?