Apple Battery Issue and Slowing Down iPhones Issue (Business Ethics)

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GroupPresentation.pptx

APPLE

Products for the People?

Agenda

● Facts ● Key Issues ● Consequences ● Story ● Our Perspective ● Recommendations

Company Information

Mission Statement

Company Culture

The Steve Jobs Era vs the Tim Cook Era

The Apple Ecosystem and Competition

A Message to Our Customers

Steve Jobs: Thoughts on Flash

Your iPhone is Just Cold. - Apple

iPhone Batteries and Performance

Background Information

Pressure from Chinese Government

“Very small number”

Problem solved… for $29

CBC news reported Apple quoting customer $1200 for a bent pin

Apple UK refused a customer’s battery replacement request because of a dent on the outside of his device

Collecting user data

Unethical Business Practices

https://mic.com/articles/53977/10-sleaziest-apple-business-practices#.6iTNP6UYR

Consequences

Global Backlash

Legal Implications: More than 30 suits filed in USA alone.

Apple’s goodwill affected

Legal Implications: over 30 lawsuits in US claiming slowing down users’ phone without knowledge or permission. More countries like South Korea, France, China opened inquiries and attempted to sue apple and its subsidiary in the country. Goodwill:

The Story

Tale of Two Management Styles

Recovery and Transition from Steve Jobs to Tim Cook

Our Perspective

Immoral

Anti-Consumer

Friedman’s Theory

Maximize Profit

Benefit Society

Social Responsibility

Increase Stock

Maintain free competition

Provide Progress

What to do Next?

Settings > Battery > Battery Health

QUESTIONS?