Discussion Topic- Marketing Foundation

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GrouponMerchantCaseStudy_BigLittlesBuildsWord-of-MouthFiveYearsRunning.pdf

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Posted In Working With Groupon By Steve Heisler May 01, 2019 11:26

Groupon Merchant Case Study: Big & Little’s Builds Word-of-Mouth, Five Years Running

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Groupon champions small businesses by connecting customers and merchants with their communities through e�ective local business marketing campaigns.

In the video below, Gary and Tony, owners of Big & Little’s restaurants in Chicago, share how their partnership with Groupon Merchant resulted in a boon of repeat customers — some returning sooner than you’d think.

Big & Little’s places a premium on great service. Their food is high quality but prepared quickly so diners don’t have to wait long. And depending on the ingredients the restaurant has in stock, they will make whatever dish their customers request. Gary and Tony — “Big” and “Little,” respectively — joke that they would prepare and deep-fry a pork belly, soft shell crab, egg and foie gras sandwich if asked.

In 2012, they approached Groupon to not only bring in new customers but build extended loyalty. The �rst step was to get more diners in the door.

Find Loyal Customers By Partnering With Groupon Merchant

Encourage Repeat Dining With Groupon MerchantEncourage Repeat Dining With Groupon Merchant

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Gary and Tony’s deals have yielded results right away, and they’ve maintained a steady �ow of customers over the �ve years they’ve worked with Groupon. “This is why I love Groupon: When we do launch a Groupon we notice [customers] come back a couple of weeks later and buy another Groupon,” Tony says. This trend doesn’t seem to be slowing down, either, as they continue to partner with Groupon.

Gary is also impressed by the enthusiasm that Groupon drives:

“We have customers who will come in for lunch and use their Groupon, and later that day they’ll return with their signi�cant other because they want to show them this amazing restaurant that they found,” he says.

Other Groupon Merchants see similar outcomes. Roughly 81% of customers who use Groupon say they are likely to visit the merchant again1. Groupon merchants also witness increased word-of-mouth: 60% of Groupon users referred restaurants to other people in their network2. In the case of Big & Little’s, that’s many more diners ready to bene�t from killer customer service — and potentially chow down on a deep-fried sandwich monstrosity.

Incorporate Groupon Into Your Marketing Strategy

To learn more about how to best use Groupon to grow your customer base, check out some of our most commonly asked questions to see if it might be the right solution for your business. Or, get in touch with us today for more information.

Big & Little’s is based in Chicago, Illinois.

1 According to a 2018 customer satisfaction survey, conducted by Groupon

2 Results from NA CSAT Survey, December 2016. Survey sent to customers 30 days after deal was redeemed

Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.

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