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You can't spell "analysis" without "anal"....

Time to get anal.

20 points

You can't start implementing an idea you came up with before determining what could go wrong with that idea. Many ideas are doomed to failure for one reason or another and you don't want to put a lot of resources (time, money, effort, etc.) into implementing a bad idea. So, for this assignment, you'll be analyzing your group's idea that you came up with in class this week after brainstorming with them.

Some of you have likely used the SWOT analysis technique before. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. (Each of these elements is explained in detail below) This analysis tool will help you find holes in your idea and determine whether your idea might actually work. Perhaps the idea is too expensive to implement or an organization doesn't have the expertise to pull it off or people just won't engage. Or perhaps the technology that would make your idea work has not been invented!

The SWOT technique is credited to Albert Humphrey.

TO DO:

You will turn in a document that has these FIVE elements, in this order:

MY Group Problem：How can we show/teach everyone how to treat others and avoid microaggressions?

1. Top of the page: Your name and group number.

2. Next, write down the idea your group（our idea is to create an APP, people can know and we can teach people how to treat others and avoid microaggressions by using the APP we create, like we can play the app games to solve our problems） came up with during your meeting in class (if you weren't there and don't have a pre-approved absence, you must reach out to them to get the idea. Otherwise, take an idea from your SCAMPER homework last week and work on that. You will be automatically deducted 20% for not doing the group project).

3. Label this third part: SWOT Analysis .

1. Write two full sentences for each of the categories below. Think hard:

. 10 strengths

. 10 weaknesses

. 10 opportunities

. 10 threats

· Label this: My Revised Solution: Now that you've uncovered potential challenges with your idea, you need to revise it. Write ten sentences that fix the issues you wrote about under Weaknesses and Threats.

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Explanations of individual elements in SWOT:

Strengths and Weaknesses:

These are internal to an organization, and elements you can control.

· Strengths: Good things about your idea. Characteristics of your idea that give it an advantage over other ideas. This is why you feel your idea will work to solve the problem. Be specific. Don't just say, "It will stop get people moving."

· Weaknesses (or Limitations): Challenges or characteristics that put your solution at a disadvantage. For example, you might be saying that a certain technology would be used, but if that technology doesn't quite exist yet, that's a major weakness. Or it will be expensive to implement, so where will that money come from? You need to be able to answer these.

Opportunities and Threats

These are external influences, probably beyond your control.

· Opportunities: What are some positive things that might result when you implement your idea? Think of the "ripple effect" where your solution causes other things to happen. Anticipate these. Who else might benefit? For instance, how might your idea be expanded on by others, or help out in other situations. How might you expand on your idea more broadly?

· Threats: What external forces are out there that might sink your cool new idea? For instance, I came up with a line of construction-related children's books that were quite popular for awhile (I sold 100,000 copies), but my sales flattened instantly when a program called Bob the Builder arrived in America from England onto Nickelodeon. I had never heard of Bob the Builder, a real threat to my success!! What could derail your idea?

Submit your document as a PDF file to the dropbox, SWOT Analysis.