Business plan

Group 9: Hui Teng, Jie Ru

1） Yi Yang, UWM student, 20 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Sephora.

· What’s do you like/dislike about____?

Ans: Sephora almost include all the brands that I needed.

· What do you think about our website? Or any recommendation?

Ans: It’s sounds good, and if I found some items which Sephora did not provide, I’ll look at your website.

· What motivated you to try our website?

Ans: DISCOUNT!

2）Yufu Li, student from Marquette University, 28 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Sephora

· What’s do you like/dislike about____?

Ans: The customer service is not convenient.

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: If your website provides good customer services, I’ll try your website.

· What do you think about our website? Or any recommendation?

Ans: I’ll consider to purchase form your websites if you people ensure the products is real, pure and the acceptable shipping days.

· What motivated you to try our website?

Ans: Discount!

3) Jessica, UWM student, 23 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Amazon

· What’s do you like/dislike about____?

Ans: Amazon is two-days shipping and return free. It’s really convenience.

· What do you think about our website? Or any recommendation?

Ans: I might not use your website because the products I used can easily found from Amazon.

· What motivated you to try our website?

Ans: If there is free return and fast shipping, I might willing to try it.

4) Marry, neighbor, 38 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Nordstorm

· What’s do you like/dislike about____?

Ans: It has in-store and online-store, if I purchases the wrong items from the online-store, and I can make a quick return or exchange on the in-store. Hence, it’s save time for me.

· What do you think about our website? Or any recommendation?

Ans: It’s not easy to do it because you people has a lot of competitors. Since your website provide international brands which you can make target on foreigner customers.

· What motivated you to try our website?

Ans: Discount and free shipping

5) Emily, Banker, 29 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Barneys

· What’s do you like/dislike about____?

Ans: It’s no tax

· What do you think about our website? Or any recommendation?

Ans: If the price is acceptable and better cheaper than other websites.

· What motivated you to try our website?

Ans: The price is fair or on discount.

6) Mariana, form Spain, 31 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Lancome

· What’s do you like/dislike about____?

Ans: I like their products but it’s quite expensive.

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: Better price with fast shipping will be great

· What motivated you to try our website?

Ans: Provide the products I wanted and lower price.

7) Hye Jin, Korean, UWM student, 21 years old

· Which cosmetic online store you frequently make purchases?

Ans: Sephora

· What’s do you like/dislike about____?

Ans: It has some Korean brand products, but it’s only few of them.

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: That’s great if your website can provide Korea cosmetic brands.

· What do you think about our website? Or any recommendation?

Ans: I really need the website like this so I can purchase the products that I always used at my hometown.

· What motivated you to try our website?

Ans: Provide enough Korean cosmetic brands

8) Sibei Liu, UWM student, 24 years old.

· Which cosmetic online store you frequently make purchases?

Ans: I’m not shopping online, I just grab things I need on the supermarket, like Walgreen, Walmart.

· What’s do you like/dislike about____?

Ans: It’s not expensive

· What do you think about our website? Or any recommendation?

Ans: I don’t like to shopping online because I’m afraid my personal information will be steal.

· What motivated you to try our website?

Ans: ensure to secure the personal information and cheap price.

9) Yigeng Li, UWM student(male), 20 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Nordstorm

· What’s do you like/dislike about____?

Ans: It has everything I want

· What do you think about our website? Or any recommendation?

Ans: wondering the price form your website

· What motivated you to try our website?

Ans: Don’t need to wait too long and provide brands as much as possible.

10) Ziyi Wang, UWM student, 22 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Sephora and Bloomingdales

· What’s do you like/dislike about____?

Ans: Fresh website design, product variety and simple check out.

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: Your website can help me to buy some Asian brand cosmetics.:

· What motivated you to try our website?

Ans: Discount

11) Tong Qiu, Marquette University, 22 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Sephora and Nordstorm

· What’s do you like/dislike about____?

Ans: Product variety but not provide many of Asian brand cosmetics.

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: It’s great, but it has to be not expensive shipping fee and shipping days not long. About within one week.

· What do you think about our website? Or any recommendation?

Ans: The website can be start with mobile APP, it’s make more convenience and comfortable.

· What motivated you to try our website?

Ans: Discount, Asian product variety, low shipping fee.

12) Ayako, UWM student, Japanese. 24 years old

· Which cosmetic online store you frequently make purchases?

Ans: Sephora

· What’s do you like/dislike about____?

Ans: It’s convenience, but don’t have many Japan Cosmetics product.

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: If you website provide the products I want, I’m willing to make purchases.

· What do you think about our website? Or any recommendation?

Ans: Maybe sell other international products other than cosmetics. Since it’s hard to purchases own country made items in the U.S.

· What motivated you to try our website?

Ans: Product variety and real items.

13) Yan Wang, UWM student, 22 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Yamibuy

· What’s do you like/dislike about____?

Ans: It has Asian food material, and Asian cosmetics. But the price is high and shipping days about half month, it’s quite long.

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: I’ll go for your website

· What do you think about our website? Or any recommendation?

Ans: It’s so good for foreigner who want to purchase own country’s product.

· What motivated you to try our website?

Ans: fast shipping and fair price

14) Xin Zhang, PHD student, 28years old

· Which cosmetic online store you frequently make purchases?

Ans: Amazon

· What’s do you like/dislike about____?

Ans: Prime two free shipping

· What motivated you to try our website?

Ans: easy pay and free shipping and return

15) Deandra, student, 22 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Sephora

· What’s do you like/dislike about____?

Ans: It give free sample for each order

· What do you think if our international cosmetic online-store could be done to help you with__ (problem)?

Ans: if you’re not VIP ROUGE, you have purchase $49 to get free shipping.

· What motivated you to try our website?

Ans: Free shipping and free simples.

16)Ashton, student, 28 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Neiman Marcus

· What’s do you like/dislike about____?

Ans: It often come up with limited edition cosmetics with free shipping.

· What do you think about our website? Or any recommendation?

Ans: Recommend your website to be unique and had your own style.

· What motivated you to try our website?

Ans: publish more limited products.

17) Sarah, student, 3o years old.

· Which cosmetic online store you frequently make purchases?

Ans: Bergdorg Goodman

· What’s do you like/dislike about____?

Ans: offer discount very often, like $20 off when spend $100.

· What do you think about our website? Or any recommendation?

Ans: Not bad

· What motivated you to try our website?

Ans: Given coupon

18) Ellie, Photographer,35 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Spring

· What’s do you like/dislike about____?

Ans: clean website design and easy to use

· What motivated you to try our website?

Ans: To be your own style, easy to make payment and fair price

19)Isabelle, student, 31 years old.

· Which cosmetic online store you frequently make purchases?

Ans: SkinCareRX

· What’s do you like/dislike about____?

Ans: This website is selling the popular products from most of country.

· What do you think about our website? Or any recommendation?

Ans: SkinCareRX didn’t provide free shipping if your website has same products with free shipping, I’ll go for your website.

· What motivated you to try our website?

Ans: provide top selling products and free shipping

20）Vanessa, student, 27 years old

· Which cosmetic online store you frequently make purchases?

Ans: Sephora

· What’s do you like/dislike about____?

Ans: I like the membership they provide, the top level is called VIP ROUGE which give you free shipping without any minimum spend. And also as Rouge you can make appointment to meet a makeup experts who can give you a free makeup.

Ans: membership is important as it’s a way to motivated customers to purchases more items. So your website should also work on this part.

· What motivated you to try our website?

Ans: Good plan on membership, maximum our benefit.

21) Daisy, student, 22years old

· Which cosmetic online store you frequently make purchases?

Ans: Sephpra

· What’s do you like/dislike about____?

Ans: product variety, and each year it had an event like everything is 20%off or 15% off.

· What do you think about our website? Or any recommendation?

Ans: To hold an promotion event will be great to attract customers

· What motivated you to try our website?

Ans: Discount

22) Ashlyn, student. 25 years old

· Which cosmetic online store you frequently make purchases?

Ans: Belk

· What’s do you like/dislike about____?

Ans: Private sale event will notice me through email, but the shipping days about 10 business days.

· What do you think about our website? Or any recommendation?

Ans: Communicated frequently through email, make sure your customers doing well.

· What motivated you to try our website?

Ans: fast shipping and able to reach out easily

23) Yi Li, student, 28 years old.

Ans: Sephora

· What’s do you like/dislike about____?

Ans: popular products often sold out

· What do you think about our website? Or any recommendation?

Ans: It’s sounds good, concern about the price, supply of goods and Postpurchase service.

· What motivated you to try our website?

Ans: Discount, easy to use.

24) Brynn, student, 21 years old.

· Which cosmetic online store you frequently make purchases?

Ans: Nordstorm

· What’s do you like/dislike about____?

Ans: Good customer services

· What do you think about our website? Or any recommendation?

Ans: Provide good customer services is very important after the customer make the purchase, so I recommend you make a customer service team who can provide 24 hours online chat.

· What motivated you to try our website?

Ans: good after-sale services

25) Dayana, student, 22 years old

Ans: Sephora

· What’s do you like/dislike about____?

Ans: It’s convenience.

· What do you think about our website? Or any recommendation?

Ans: To make purchase easy and simple

· What motivated you to try our website?

Ans: discount and easy to use

Questions:

1. What motivated you to try our website?

2. What kind of online customer service you like?

3. What kind of style website page design you like?

Zihan Zhang, Chinese student in UWM ,22 years old.

1. Diversification of products on the website.

2. Useful and nice

3. Simple and hope the website can show your own functional characteristic.

Sydney Merrit, Student in UWM,24 years old.

1. My friends might recommend this website to me.

2. Could help me save problems.

3. I hope the customer can choose the style that they like.

Chen Han, Chinese student in UWM,23 years old.

1. I would like to visit your website because it’s famous.

2. I hope the online service can timely replay my requests.

3. It is better to show the promotion product on the homepage of your website.

Summer Hu, Chinese student in UWM. 22years old.

1. I saw the advertisement of your website through the other way.

2. I no not need to wait long time.

3. Magnificent style will be better for skin care website.

Jessica Bailey, A retired housewife, 50 years old.

1. Your products are at fair price, and products are all diversified.

2. I hope the customer service could be patience to me.

3. Simple style, and can fully express information of products.

Tony Wu, the cousin of my friends, ABC, 20years old.

1. My girlfriend recommend me this website.

2. Efficiently customer services.

3. Sexual apathy style.

Rachel Schmer, Student in UWM,23 years old

1. I will try you website through the recommend from my friends.

2. The return postage can be free.

3. I hope the website can automatically recommend products based on recently browsing history.

Jamie Jonathon, American Junior student, 21 years old

1. Sales recommend me this website/

2. More kind of language, because I have friends from Asia.

3. Simple and direct.

Kyle Komplin, Students in UWM,22 years old.

1. Maybe the other website had put the advertisement of your website.

2. Not satisfied for seven days, and free returns.

3. I hope the security of the website can be improved.

Alex Tomass, Mexican, 24years old.

1. Self Google it.

2. Patient.

3. Easy to check out and make payment.

Henny Choo, Korean, 21years old.

1. This website can but the products from other country.

2. It can said Korean Language artificial service.

3. Pink style.

Bryan Pica, American. 30 years old.

1. My mother recommend this website to me.

2. Not wordy.

3. Simply style.

Jimmy Walsh, American student, 21 years old.

1. I saw the promotion advertisement of your website on the newspaper.

2. I hope the customer service could be patient.

3. Easy to purchase.

Celia Mellendorf, An American model, 25 years old

1. Your website is good reputation.

2. Regularly revisit, can recommend new products to me.

3. Fashion style

Vitor Biscardi Duarte, Brazilian student in UWM, 23 years old.

1. There are many types of men’s skin care brands.

2. I hope it could be Brazilian language.

3. Multilingual website so that I can choose Brazilian or English.

Voladya Baran, Business man in America, 26 years old.

1. More sales promotion on your website.

2. Professional consulting services.

3. Easy to search products.

Subin Min, Korean students in UWM, 22 years old.

1. There are many kinds of products on your website, especially the product from other country.

2. I hope your website can offer to recommend some new products to me.

3. The style of website, I hope I could be simple and focus on privacy.

Hannah Baik, Korean student in UWM.22 years old.

1. Your website sale Korean products, so I can buy Korean skin care products.

2. Hope it can be Korean language.

3. The website is better to have different language to choose, because I am Korean ,I am not good at ENGLISH.

Elizabeth Quinlan, Neighbour women, 34 years old.

1. There are many kinds of products and abundant reserves

2. Paymen method is easy to understand.

3. Less advertising.

Hammam Alghamdi, Indian student in UWM,23years old.

1. The lasted products from all over the world.

2. Detailed product information consultation and after-sales service

3. Design of fantasy girl series.

Jie Lin, Hong Kong, Chinese student in UWM 22 years old.

1. The products on your website are all genuine.

2. Even in the absence of America, I hope the service can be timely

3. I like simple style.

Marcos Antonio da Sliva, Brazilians student in UWM, 22 years old.

1. The products can be ship from American to other country, so I can buy goods for my girlfriend in Brazil.

2. If my girlfriend does not like the products, I hope it can be return from Brazil to America.

3. The design style I hope can be simple to research.

Emiri Kajikazawa, Japanese student in UWM.23 years old.

1. My Chinese friend send this website to me.

2. The refund rate should be quick.

3. I like pink style,so the design of the website better be pink color.

Biodun Johnson, African student in UWM,24 years old

1. Cheap, easy to use, we can not by more than that

2. Good service, No color discrimination.

3. It is convenient and fast to browse and use.

Shawn Takamichi, Japanese student in UWM, 23 years old.

1. The variety of goods, shipping should be fast, price is cheap

2. Be able to provide advice, which id suitable for your girlfriend or female friends.

3. The style does not matter, but it must be easy to use and search products.