business analysis

 MGMT 490 GROUP PROJECT

Yifu Zuo

Junjie Wang

Le Chen

Brigette Burton

Abdullh Alnasser 

PART I：Strategy Taking: Alternative generation and assessment

 

Step 1 (planning).  Identify one local partner firm that has successful local operations in the same sector as the client (but using a different technology).   Analyze its technology, its value as a local organization, and its understanding of the local market, using concepts from module 1. What are the values of your client firm that can help this partner firm grow? 

    

Step 2 (programming). Identify another local partner firm in the same sector as the client, but who has successful national (or global) presence.  Analyze its business strategy using a blue ocean strategy framework. What is the business strategy of your client firm that can help this partner firm grow?

Step 3 (performing).  Identify a third successful local partner firm (that is originally from another nation) in the same sector as the client and analyze how it is developing its global value chain using local knowledge and resources, and it’s upgrading strategy for core competence.   What is the core competence of your client firm that can help this partner firm grow?

Step 4 (profiting).  Identify a fourth partner firm (that operates in another nation and has is leveraging technology for growth) in the same sector as the client and identify its approach to innovation and technology growth.   What is the technological capability of your client firm that can help this partner firm grow? 

Eddie Marine (Brigette Burton) 

The client company in question is Eddie Marine. This company came up principally to serve in the distribution of a diverse manufacturer for boat accessories, nonetheless, regardless of still distributing high-quality products from a few firms, they are now mainly a leading producer of quality marine products.  The organization is in the process of expansion in the Philippines and requires an overseas partners who will assist in the process. The choice of the Philippines results from the cultural context of the nation. From findings on Hellenic Shipping News (2017) the Philippines as a country has a strategic geographic location, a large potential for growth and opportunities in shipping, maritime tourism, shipbuilding, ship repair, and mother marine-related industries. The industry is challenged with inadequate infrastructure, incompetence, graft and corruption, lack of policies, bureaucratic delays, and obsolescence. With the target of creating value using resources, capabilities, and commitment, the choice of partners is targeted towards planning, programming, performing, and profit-making. The client organization targets partners such as Headsail Inc. Philippines, Broadwater Marine, Boat Shop Philippines, and Pacificfortia.

In the business plan, the first interest is to expand into the Philippines market. The partners will assist in offering excellent client acquisition, distribution, or marketing channels. There are those who already have knowledge of the local market and they will be fundamental in enabling Eddie Marine to reach out to the consumers in the right way. Besides, others are imperative in the global knowledge and they will result in the market expansion of the firm and the marketing or selling of products to a diverse population. Still, others are technologically advanced and there worth stands out as they will enhance an excellent process of manufacturing, production, and marketing of the products in Eddie Marine. They will also enforce the application of suitable and unique technologies in the production of goods which stand out in the market. We offer them innovative technology, new products for sale, among other provisions. 

Step 1 (planning). A local partner firm that has successful local operations (but using a different technology). Technology, its value as a local organization, and it's understanding of the local market. (Le Chen) 

Eddie Marine has an interest in the local partner Pacificfortia Marine Technologies Inc, a local organization in the Philippines. Since Eddie Marine is new in the Philippines only relies on innovative technology and is new in the Philippines business market, it requires a partner like Pacificfortia Marine Technologies which understands the needs of the local clients. The company has a team of auto/boat mechanics who work with the instructions, blueprints, instructions, and drawings that enhance retrofitting, maintenance, and repair of various boat structures and amenities. In the long run, there is an inspection of completed work based on the specifications, compliance, and requirements of safety demands by the contractors. The technologies too require the involvement of carpentry projects with a realistic estimation of materials, cost, and time as a mechanism for success. The local Philippine population value customized services and close-involvement in their projects and the products they buy. Since Pacificfortia has mastered this process even in the technology and has utilized it for years, the differentiated operation process suits the culture of the people. It is essential for Eddie Marine to partner with this organization so as to maneuver through its market and technologically produce culturally suitable goods and provide services in a suitable way that pleases the customers. The target to satisfy the world-class consumers makes it engage in sustainable practices, apply expertise, utilize well-trained and verified engineers in the Naval Architecture, process and Quality Control Engineering, Mechanical Architecture, and Electronics Engineering. This unique technology serves in reputational processes which offer a differentiation strategy on the quality of products and credible goods that will serve the clients in the best way possible. Eddie Marine will offer the partner with new technologies that will argument the exclusive manufacture and its new products will also serve the interest of world-class customers, hence make it a great partnership arrangement with a stronger reputation and motivation process where price-quality segments can be infused and maintained. The process will as well serve in creating a hybrid business strategy where differentiation, outstanding quality products, and value chain is fostered.

Step 2 (programming). A local partner firm with a successful national (or global) presence. Business strategy through the blue ocean strategy framework (Abdullh Alnasser)

The second partner that Eddie Marine is considering is Broadwater Marine, a company with a national and global presence. According to Gupta in module 2, blue ocean strategy relies on value, differentiation, or focus for business expansion. The expansion into the Philippines will require the assistance of manufacturers who have outstanding client acquisition, distribution, and marketing channels. In the case of Broadwater Marine, it has been known for being the largest yacht chandler selling products for boats. This is a brand reputation that makes the company stand out in the industry, attract clients and sustain them. The company as well as five major business groups: boats, generators, water makers, marine electronics servicing, and refurbishing services. Broadwater Marine networks the resources it has to transform functions in various ways, and every business group reflects personality and the positioning of particular brands. The choice of such products and services create a high product differentiation strategy that makes it attractive for Eddie Marine Company.

With innovative technology and new products for sale in the store, Eddie Marine is justified to partner with Broadwater Marine because it will create a cost efficiency strategic framework. It will be possible to offer boat services and goods that are of high value and revolutionizing the Marine industry. Such a value chain advantage will make the partnership a leader in the emergent market and make drastic profits in the local market as a result of the high demand for products hence create a competitive and sustainable strategic advantage for the companies.

Step 3 (performing). A successful local partner firm (originally from another nation) and how it is developing the global value chain using local knowledge and resources, and it’s upgrading strategy for core competence. (Yifu Zuo）

The third partner is Boat Depot Philippines, which will become a direct competitor to Eddie Marine as it focuses on providing quality and reliable marine parts and maintenance to the Philippine boating community. As a partner, the company will provide a valuable source of information sharing in important details about business expansion and how to promote our products in the Philippines. According to Gupta in Module 3, the global value chain is one of the processes companies can use to achieve strategic performance and build purposeful organizational value. As a new member of the market, we need a global value chain, and Eddie will focus on managing various value chains in various forms of resource management. We can't have all of Eddie's resources, but we can learn from Boat Depot how to manage the products they sell or the manufacturing and maintenance of the products we own, as these resources are related to diversification strategies and business expansion. Philippines The company provides a good and consistent source of parts for the Philippine boating community and maintains vessels (boathouses). Boat Depot invests in OEM parts supply and leisure rowers in the Philippines, so the organization offers discounts and best deals to enhance local shipbuilding and fleet operations and offer special offers to attract customers. Learning value chain management in these areas is essential for Eddie Marine who has just arrived in the Philippines. In exchange, Eddie Marine can provide value to the Boat organization by offering products at the Boat Depot store in the Philippines and providing American products that can be sold in its stores.

Step 4 (profiting). A partner firm (operating in another nation with leveraged technology for growth) whose approach to innovation and technology growth is of value.（JunJie Wang）

The ultimate partner in the discussion is Boat Shop Philippines a partner firm for Eddie Marine. This is a highly technological company whose advanced level of skills and innovation is of value to us. Boat Shop Philippines Company utilizes growth technology in producing resort boats, patrol boats, yachts, fishing boats, and dive boats made in the right manner (Boat Shop). With the fifty years of experience, the organization has a team of innovative designers, and highly skilled and committed mechanics. From the company’s website, it is indicated that the team interacts with the customers through which new boat designs and manufacture processes are discovered. There are electricians, craftsmen, and upholsterers who work closely in the manufacturing process. According to Gupta Module 4, such a strategy is research and development type because it results in the production of new products and designs. Similarly, the reliance on core customers as part of the value chain in the process of product development is a contemporary approach to technological enhancement. As observed above, Boat Shop Corporation has mastered the art of that and it can be quite functional if it partners with Eddie Marine. There are electricians, craftsmen, and upholsterers who work closely in the manufacturing process.

 .According to Page (2012), with a portfolio of products from both the clients and experts, Boat Shop Company has gained internal and external appropriability of products that are protected by the needs of the clients and have an assured market. There is technical superiority too as the company competes for success and excellence, hence the boat designs made are unique and open for the market. Eddie will in the exchange offer its servicing platforms that have diverse experts and a variety of products to reach out to many customers.

References

Boat Depot. (n.d.). boat depot. Retrieved from http://www.boatdepot.ph/

Boat Shop. (n.d.). Boat Shop Philippines. Retrieved from http://boatshopphilippines.com/about/

Gupta, V. (n.d.). Business Strategies based on Value Chains – Differentiation, Cost Leadership and Blue Ocean.

Pacificfortia Marine Technologies Inc. (n.d.). Retrieved from http://www.pacificfortia.com/

Page, A. (2012). Gold Coast cruise ship terminal business case: market sounding & demand assessment. 1-34. Retrieved from http://www.broadwatermarineproject.com.au/documents/4.1/Market%20Sounding%20&%20Demand%20Assessment%20-%20Report%20B.pdf