Impact of social media on Marketing
sanabin
Group2Assignment2.odt
Managerial and Market Research
Impact of Social Media on Marketing
PART A
The research would need to be approved by the Research Ethics Board. Since the research question is targeted for the wider populace, it is imperative that the participants are respected and have given their consent to participate in the study. It is also important to ensure that the research questions is scientifically valid. In other words, it is to ensure that the research is carried out in accordance with the requirements of the research ethics board.
PART B
Article: Social Media Marketing in Emerging Markets
Authors: Dr. John Olotewo
Objectives of this study is what tends to draw attention towards this research paper.
The study uses a quantitative approach, with the questionnaire being divided into two sections: 1. demographic information on the respondents, and 2. objectives and other problems from the literature review. The study's findings help the research questions in understanding how social media marketing helps an organisation in gaining and improving its brand name, as well as how it has become a core function for any business to operate in the market.
Reference:
Olotewo, J. (2016). Social media marketing in emerging markets. International Journal of Online Marketing Research, 2(2), 10-18.
Article: Impact of social media on marketing
Author: Rajiv Kaushik
The prime reason for choosing this research paper was to understand the impact different social media platforms have on marketing in our day to day lives. This paper suggests that many of the marketers allow their customers to offer their unique and personal data like demographic, geographical information, which allow the marketers to create a customized product and therefore standing out to the idea and expectations of the customer. The research paper helps in understanding and answers the research questions regarding the mediums of social media used in marketing and understanding how an organisation can have a particular target market.
Reference:
Rajiv Kaushik (March 2012), Impact of Social Media on Marketing. International Journal of Computational Engineering & Management, Vol. 15 Issue 2, (91-94).
Link:
https://ijcem.org/papers032012/ijcem_032012_18.pdf
Article: Impact of Social media Influencer marketing on consumer at Ho Chi Minh City
Author: Le Giang Nam
I picked this paper because of its focus on the use of social media influencers to enhance marketing. This article was published in 2018 and is thus up to date with the recent trends regarding marketing. In this article, the authors provide a thorough background of the importance and use of social media as an online tool commonly used by marketers in this time and era. The article provides a proper definition of an influencer as a person that has active minds and influential activities to surroundings and networks. The research method used for data collection, is quantitative, the researchers use questionnaires on an initial sample of 54 and a final sample of 312 participants. The paper is relevant to our group research by enlightening us on the different marketing strategies using social media.
Reference:
Le Giang Nam (May 2018) Impact of social media on Marketing. International Journal of Social sciences and Humanities Invention Vol 5, Issue 05, May 2018
Link :
https://pdfs.semanticscholar.org/2625/8523583ed80f75bd2ece1b17ad59223b10ec.pdf
Article: The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective
Author: Joanna Phillips-Melancon
In this study report, the conceptual framework catches the attention. The study focuses on social media's various functional approaches and how they help in maintaining customer relationships. The finding of this study shows the quality of marketing literature, the time and effort taken for the job to get done and the satisfaction experienced by the consumer after the job has been delivered. This contributes in the formulation of the research question, which assists in a better understanding of the study (Impact of social media on Marketing) and how the target market's relation could be maintained.
Reference:
Clark, M., & Melancon, J. (2013). The influence of social media investment on relational outcomes: A relationship marketing perspective. International Journal of Marketing Studies, 5(4), 132.
Link:
Article: Social Media and Its Role in Marketing
Author: Sajid SI
The author's research method and writing style have captured the nucleus of my attention. This is due to the author's use of jargon-free, basic, and easy-to-understand language. Furthermore, the research technique provides a broad perspective on many promotion ideas, as well as issues such as development and benefits of promotion, as well as the role of social media in promotion. The following research paper will aid in the understanding of the importance of social media and its function in marketing for the research questions. It responds to the questions of why businesses are willing to invest in social media and what the benefits of using social media for marketing are.
Reference:
Business and Economics Journal (2016), Social Media and Its Role in Marketing, Sajid SI, Volume 7 , Issue 1 (1-5).
