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Criteria
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Levels of Achievement
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Content 70%
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Advanced
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Proficient
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Developing
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Not present
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Case Analysis Content – Executive summary
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11 to 12 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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8 to 10 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 7 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Case Analysis Content – Existing vision, mission, objectives, and strategies
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8 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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6 to 7 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 5 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Case Analysis Content – SWOT analysis
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8 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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6 to 7 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 5 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Case Analysis Content – Porter’s 5 Forces
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8 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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6 to 7 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 5 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Case Analysis Content – Financial Ratio Analysis
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8 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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6 to 7 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 5 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Case Analysis Content – Balance Score Card
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8 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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6 to 7 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 5 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Case Analysis Content – Proposed Alternative Strategies
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9 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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6 to 8 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 5 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Case Analysis Content – Recommendations of Strategies
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9 points
Provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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6 to 8 points
Mostly provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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1 to 5 points
Somewhat provides appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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0 points
Does not provide appropriate, thoughtful, in-depth critique and analysis for the chosen company based on the following key areas.
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Structure 30%
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Advanced
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Proficient
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Developing
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Not present
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Professionalism
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9 to 10 points
Entire submission is presented in a professional manner and addresses the specific question(s) posed using proper support and citations.
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7 to 8 points
Submission is presented in a mostly professional manner and mostly addresses the specific question(s) posed using for the most part proper support and citations.
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1 to 6 points
Submission is presented in a somewhat professional manner and somewhat addresses the specific question(s) posed using some proper support and citations.
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0 points
Submission is not presented in a professional manner or addresses the specific question(s) posed and does not use proper support or citations.
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Format and Grammar
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18 to 20 points
Proper grammar, spelling, and current APA (when appropriate) are used throughout the entire submission.
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14 to 17 points
Submission contains 0 - 2 noticeable errors in grammar, spelling, or current APA format throughout the submission.
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1 to 13 points
Submission contains 3 - 4 noticeable errors in grammar, spelling, or current APA format throughout the submission.
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0 points
Submission contains more than 4 noticeable errors in grammar, spelling, or current APA format throughout the submission.
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Total
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/100 points
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