Industry Report on Yum Brands (Taco Bell, KFC, Pizza Hut, and WingStreet )

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Nicholas Grinde

Nicholas Grinde

Dr. Lee

RTM 414

Fall 18/19 – Friday October 12th 2018

Yum Brands Industry Report Draft

Outline:

Status of Overall Industry in the United States

The Keys to success of the Industry

Introduction of KFC

KFC Mission Statement

Company’s division, organizational charts, and top officer’s bios

The legal form of the business

 company’s services, sales, and operations 

the employment opportunities and status within overall industry

What makes KFC different

 KFC’s general marketing strategy

Company’s strengths, weaknesses and their future viability

Conclude and give opinion