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GrandTheatreAssignment-EMBA.doc

The Grand Theatre (Make copy and bring to class) Name:

Grand Theatre SWOT Analysis

INTERNAL STRENGTHS

·

EXTERNAL OPPORTUNITIES

·

INTERNAL WEAKNESSES

·

EXTERNAL THREATS

·

What are Key Success Factors (KSFs) for a theater that the Grand Theater would like to be ?

1.

2.

3.

4.

5.

What do you conclude from this?

What are the pros and cons of hiring Robin Phillips and adopting his plan?

PROS

CONS

2. How would you describe the “strategy of the Grand Theatre under the Phillip’s Plan?

3. Are his  goals realistic and appropriate ?  Tie to numerical/financial analysis.

Yes ___ No ___ Why or why not?

Would you hire Robin Phillips and adopt his plan? Yes ___ No ___

Why or why not?

What specific strategy would you recommend if you were “King or Queen?”

Comments?