Social Implications

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Individual Assignment: Social, Ethical and Legal Implications

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Grading Guide

Content Met PartiallyMet Not Met Comments:

Student assesses the ethical, legal, and social issues affecting your product or service in two markets: The United States and one international market. Student develops a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (which would not count towards his/her word count requirement.) The ethical, legal, and social issues assessment is a maximum of 700 words in length. Student formulates an executive summary of no more than 350 words that includes at minimum the following required elements: ∑ Strategic Objectives (required) ∑ Products or Services (required) ∑ Resources Needed (optional) ∑ Projected Outcomes (optional) Student integrates the previous weeks’ sections of his/her marketing plan, and incorporates corrections and suggestions from the instructor’s weekly feedback. The student’s marketing plan should include the following: ∑ Understanding Target Markets (Week

2) ∑ Promotion and the Product Life Cycle

(Week 3) ∑ Price and Channel Strategy (Week 4) ∑ Marketing Communication and Brand

Strategy (Week 5) ∑ Executive Summary, Legal, Social and

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Content Met PartiallyMet Not Met Comments:

Ethical Considerations (Week 6)

Total Available

Total Earned

95 #/95

Writing Guidelines Met PartiallyMet Not Met Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

35 #/35

Assignment Total # 130 #/130

Additional comments: