white paper
GRading rubric for WHITE PAPER (BACKgROUNDER) Assignment
White Paper (BACKGROUNDER) Assignment
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Graded criteria |
Exemplary (A) |
Proficient (B) |
Marginal (C) |
Failing (D) |
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Instructions |
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White Paper follows standard formatting for this kind of technical document: cover page, one-inch margins, 12-point type font |
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White Paper is approximately 5-7 pages in length |
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Student shows evidence of having researched readers |
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Purpose of this Backgrounder is to supplement a product launch |
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Backgrounder has listed key features of product or service |
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Backgrounder has listed the key benefits of each if those features |
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Backgrounder includes a call to action |
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Backgrounder has a clear title that indicates produce or service |
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Backgrounder includes Simple photograph(s) or graphic(s) of product or service |
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Backgrounder includes company numerical data, examples, expert testimony and visual evidence (if relevant) for product or service |
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Backgrounder is divided into three main sections |
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Backgrounder is written persuasively |
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White Paper is written in spare, concise language: no wasted words or repetition |
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White Pape is free of grammar, syntax, and spelling errors. |
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White Paper was submitted to dropbox as a pdf file. |
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Comments for (student):
Grade: