American Airline Group Inc External Assessment

GRADING RUBRIC FOR EXTERNAL ASSESSMENT

(Total 70 points)

GENERAL REQUIREMENTS (22 points)

___ External Analysis will be minimum 7 double-spaced pages (maximum 12 pages) (6

points)

___ The document is free of spelling and grammatical errors. (4 points)

___ All tables and figures should be numbered and have descriptive titles. (4 points)

___ Avoid "excessive use'' of quotation marks (no more than 3 quotes). Use quotations only

in special cases, such as when the information is particularly concise or striking in its

original form. Write in your own words. (4 points)

___ Your analysis is organized as follows (i.e., section titles). (4 points) TITLE PAGE A. INTRODUCTION (12 points) ___ An introduction that articulates the purpose, contents, and organization of this external

analysis is provided. (4 points)

___ A brief history of the organization is provided. (4 points)

___ A business summary of the organization is provided. (4 points)

B. EXTERNAL ASSESSMENT (12 points)

___ The audit assesses recent local, national, and/or international trends in each of the

following five forces: economic; social, cultural, demographic, and environmental;

political, governmental, and legal; technological; and competitive forces. Five

subsections are included. (4 points)

___ Use recent data and information for your analysis. (4 points)

___ The assessment includes a discussion of the strategic implications of the above

condition(s) and/or trend(s) for the organization’s industry. All the opportunities and

threats listed in the EFEM are discussed. (4 points)

C. EXTERNAL FACTOR EVALUATION MATRIX (20 points)

___ Ten significant factors that affect the industry and the organization are listed (5

opportunities and 5 threats). (4 points)

___ Opportunities and threats are clear and unambiguous. In particular, the opportunities

listed are really opportunities and the threats listed are really threats. (4 points)

___ External factors listed in the EFEM are measurable. (4 points)

___ The EFE is technically correct with respect to weights, ratings, weighted scores, and sum

of weighted scores. (4 points)

___ The results and implications of the EFE matrix analysis are briefly discussed in main text.

(4 points)

D. REFERENCES (4 points)

___ Use APA reference style in References. APA in-text citation style should be in text. (4

points)

 Please submit your analysis to Laulima Drop Box. It is due on Oct. 11 at 11:59 pm.

 The minimum penalty for plagiarism is a zero point for the assignment.

 Time New Romans, font size 12, 1-inch margins, double-line spacing except tables (single-line spacing)