Essay Phil
Written Communication Rubric
Definition
Written communication is the development and expression of ideas in writing. Written communication involves learning to work in many genres and styles. It
can involve working with many different writing technologies, and mixing texts, data, and images. Written communication abilities develop through iterative
experiences across the curriculum.
Criteria Proficient
Possible points: 15-20
Competent
Possible points: 8-14
Novice
Possible points: 0-7
Context of and Purpose for
Writing
Includes considerations of
audience, purpose, and the
circumstances surrounding the
writing task(s).
Demonstrates a thorough
understanding of context,
audience, and purpose that is
responsive to the assigned
task(s) and focuses all
elements of the work.
Demonstrates adequate
consideration of context,
audience, and purpose and a
clear focus on the assigned
task(s) (e.g., the task aligns
with audience, purpose, and
context).
Demonstrates awareness of
context, audience, purpose,
and to the assigned tasks(s)
(e.g., begins to show
awareness of audience's
perceptions and assumptions).
Demonstrates minimal
attention to context, audience,
purpose, and to the assigned
tasks(s) (e.g., expectation of
instructor or self as audience).
Content Development
Uses appropriate, relevant,
and compelling content to
illustrate mastery of the
subject, conveying the writer's
understanding, and shaping
the whole work.
Uses appropriate, relevant,
and compelling content to
explore ideas within the
context of the discipline and
shape the whole work.
Uses appropriate and relevant
content to develop and
explore ideas through most of
the work.
Uses appropriate and relevant
content to develop simple
ideas in some parts of the
work.
Organization
Organizational pattern
(specific introduction and
conclusion, sequenced
material within the body, and
transitions) is clearly and
consistently observable and is
skillful and makes the content
of the paper cohesive.
Organizational pattern
(specific introduction and
conclusion, sequenced
material within the body, and
transitions) is clearly and
consistently observable within
the paper.
Organizational pattern
(specific introduction and
conclusion, sequenced
material within the body, and
transitions) is intermittently
observable within the paper.
Organizational pattern
(specific introduction and
conclusion, sequenced
material within the body, and
transitions) is not observable
within the paper..
Language
Language choices are
imaginative, memorable, and
compelling, and enhance the
effectiveness of the paper.
Language choices are
thoughtful and generally
support the effectiveness of
the paper. Language in paper
Language choices are
mundane and commonplace
and partially support the
effectiveness of the paper.
Language choices are unclear
and minimally support the
effectiveness of the paper.
Language in paper is not
Criteria Proficient
Possible points: 15-20
Competent
Possible points: 8-14
Novice
Possible points: 0-7
Language in paper is
appropriate to audience.
is appropriate to audience. Language in paper is
appropriate to audience.
appropriate to audience.
Control of Syntax and
Mechanics
Uses graceful language that
skillfully communicates
meaning to readers with clarity
and fluency, and is virtually
error-free.
Uses straightforward language
that generally conveys
meaning to readers. The
language in the portfolio has
few errors.
Uses language that generally
conveys meaning to readers
with clarity, although writing
may include some errors.
Uses language that sometimes
impedes meaning because of
errors in usage.