Statistics Help

Points: 160

Case Study 2: Improving E-Mail Marketing Response

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Use the data you created or obtained from sources to conduct a design of experiment/modeling in order to test cause-and-effect relationships in business processes for the company.

Weight: 20%

Did not submit or incompletely used the data you created or obtained from sources to conduct a design of experiment/modeling in order to test cause-and-effect relationships in business processes for the company.

Partially used the data you created or obtained from sources to conduct a design of experiment/modeling in order to test cause-and-effect relationships in business processes for the company.

Satisfactorily used the data you created or obtained from sources to conduct a design of experiment/modeling in order to test cause-and-effect relationships in business processes for the company.

Thoroughly used the data shown in the data you created or obtained from sources to conduct a design of experiment/modeling in order to test cause-and-effect relationships in business processes for the company.

2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the rationale and results of the model.

Weight 20%

Did not submit or incompletely the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the rationale and results of the model.

Partially determined the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the rationale and results of the model.

Satisfactorily determined the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the rationale and results of the model.

Thoroughly determined the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the rationale and results of the model.Thoroughly provided a rationale for your response.

3. Recommend the main actions that the company could take in order to improve processes. Weight: 25%

Did not submit or incompletely recommended the main actions that the company could take in order to improve processes.

Partially recommended the main actions that the company could take in order to improve processes.

Satisfactorily recommended the main actions that the company could take in order to improve processes

Thoroughly recommended the main actions that the company could take in order to improve processes. Thoroughly provided a rationale for your response.

4. Propose one (1) overall strategy to build an effective business model in order to both monitor / control changes in business process and predict future business performance for your company.

Weight: 25%

Did not submit or incompletely Proposed one (1) overall strategy to build an effective business model in order to both monitor / control changes in business process and predict future business performance for your company

Partially proposed Proposed one (1) overall strategy to build an effective business model in order to both monitor / control changes in business process and predict future business performance for your company

Satisfactorily Proposed one (1) overall strategy to build an effective business model in order to both monitor / control changes in business process and predict future business performance for your company

Thoroughly Proposed one (1) overall strategy to build an effective business model in order to both monitor / control changes in business process and predict future business performance for your company

5. Writing / Support for ideas

Weight: 5%

Never uses reasons and evidence that logically support ideas.

Rarely uses reasons and evidence that logically support ideas.

Partially uses reasons and evidence that logically support ideas.

Mostly uses reasons and evidence that logically support ideas.

6. Writing / Grammar and mechanics

Weight: 5%

Serious and persistent errors in grammar, spelling, and punctuation.

Numerous errors in grammar, spelling, and punctuation.

Partially free of errors in grammar, spelling, and punctuation.

Mostly free of errors in grammar, spelling, and punctuation.