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GradingRubric-Persuasion.pdf

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Comm 144 - Persuasive Speech Grading Rubric

The persuasive speech must be between 5 to 6 minutes. Finishing the speech over time limit will

result in point deductions (2pts every five seconds), so please prepare accordingly. Must cite 5

credible sources (publisher and date of publication). Speeches will be evaluated based on the

degree to which the following requirements are satisfied.

Traditional Persuasion Structure

Intro (10 points)

• Offers captivating attention-getting-device (AGD) or hook

• Connects hook to the topic and clearly introduces/defines the problem

• Identities the significance of problem with credibility (i.e., citations/sources)

• Offers clear thesis statement (i.e., takes a position/side on the problem)

• Provides preview/roadmap (i.e., foreshadows the main sections of the speech)

Body (60 points)

• Uses signposts (i.e., “first,” “second,” etc.) to introduce effects, causes, solutions

• BP1 supported with credible evidence

• Uses clear transition statements between main speech sections

• BP2 supported with credible evidence

• Causes are directly tied to effects

• BP3 supported with credible evidence

• Solutions are directly tied to causes/effects

• Concrete/clear steps provided for solution enactment

• Solutions are thoughtful and feasible for topic

Conclusion (10 points)

• Offers review statement (i.e., reviews the main sections of the speech)

• Highlights importance of speech (i.e., ties implications of speech to audience)

• Concludes with memorable statement (i.e., connects back to introductory hook)

Delivery (20 points)

• Truly “extemporaneous” speaking (i.e., not reading off a script)

• Avoids nervous mannerisms (i.e., playing with clothing, hair, face, etc.)

• Uses intense, animated language

• Varies speech pace/rate (i.e., not the same speaking pace the whole time)

• Projects or speaks loudly (i.e., farthest person in the room can hear with ease)

• Sounds well-rehearsed (i.e., communicative fluidity)

• Enthusiasm about topic

• Makes eye contact for 70% of speech

• Physical composure (i.e., avoids moving side-to-side or up-and-down w/o purpose)

• Reactivity to distractions (i.e., works through unforeseeable contextual issues)

• Satisfies time requirement

Extra Credit (5 points)

• Correctly applies the speaker’s triangle

Name: /100

Monroe’s Motivated Sequence

Attention (10 points)

• Offers captivating attention-getting-device (AGD) or hook

• Connects hook to the topic and clearly introduces/defines the problem

• Identities the significance of problem with credibility (i.e., citations/sources)

• Relates the problem to the audience with evidence/examples

• Does NOT preview/roadmap

Need (10 points)

• Uses signposts (i.e., “first,” “second,” etc.) to clearly outline the needs

• Explicitly states unfulfilled needs of audience/effects of problem

• Points supported with credible evidence

• Does NOT reveal the solutions

Satisfaction (40 points)

• Clearly explains what the solution is and how it works

• Solution clearly ties to the unfulfilled needs identified previously

• Overcomes objections/counterarguments against proposed solutions

• Points supported with credible evidence

• Does NOT reveal steps for solutions

Visualization (10 points)

• Starts section with “Imagine a world in which…”

• Descriptions are concrete, vivid, and/or personal

Action (10 points)

• Steps to enacting solutions are specific, easy, and concrete