Case Brief Two

MGT 600 – Written Rubric

Professional (100%) Adequate (80%) Amateur (60%) Poor (40%)

Content (25%)

The document's purpose is clearly stated at the beginning.

Sections are thematically coherent and accomplish the

intended function; clear relationship between ideas;

organization fits readers’ needs.

The document's purpose is reasonably clear.

Organization is evident, but weak transitions undermine

the structure; occasional digressions may leave readers

with questions.

Readers may be puzzled at times regarding document’s purpose. There are illogical

sections or the organization is confusing; readers left with

numerous questions.

The document's purpose is not evident. There is no

discernible organization; thoughts are random and lack

connection; readers have several, substantial questions.

Evidence/Analysis (25%)

Arguments clearly supported by accurate evidence

considered credible by the audience; sufficient detail

supports points.

Many details support the argument, but some are not fully developed or sufficiently

specific; may be missing relevant evidence or contain

irrelevant evidence.

Some evidence provided, but data is neither fully explained

or is irrelevant; important evidence missing; contains

inaccuracies.

Little or no data support main ideas of argument; contains

mostly inaccurate data.

Coherence (15%)

Paragraphs internally consistent; transitions between paragraphs and sections allow

seamless integration of argument(s); variations (e.g.,

bullet points) are used appropriately and effectively.

A few paragraphs lack internal consistency; some transitions

are weak and/or missing; variations are mostly

appropriate but sometimes interfere with flow.

Many paragraphs lack internal consistency; transitions are

weak or nonexistent; variations do not fit well with text.

Main idea in paragraph cannot be identified; minimal

discernible relationships among paragraphs. Variations are unnecessary and detract from flow and understanding.

Language (15%)

Sentences flow smoothly, are structurally correct, and

convey intended meaning; phrasings are succinct and use

meaningful vocabulary. No clear grammar, punctuation, or

spelling errors.

A few sentences are awkward, incorrectly structured, or wordy. A few grammar,

punctuation, and/or spelling errors are present.

A significant number of sentences are awkward, incorrectly structured, or

excessively wordy. Several grammar, punctuation, or

spelling errors are noticeable.

Many sentences are awkward, incorrectly structured, or wordy. Many grammar,

punctuation, or spelling errors are apparent.

Visual Aids (10%)

Visual aids are appropriately positioned, referenced, and formatted so as to appear integrated seamlessly with text; enhances document’s

purpose.

Visual aids are, in general, positioned, referenced, and

formatted so as to not detract from the document’s purpose but improvements could be

made to enhance document’s purpose.

Visual aids lack appropriate positioning, referencing, and

formatting; detracts from document’s purpose.

Visual aids are not appropriate or improperly used; inhibits

document’s purpose.

Design (10%)

Document employs an appropriate layout; margins, white space, font style and size, headings, etc. are all integrated flawlessly and

uniformly; enhances document’s purpose.

Document looks mostly professional, but some

elements could be more appealing; margins, etc. are

mostly adequate but may lack uniformity; neither enhances

nor detracts from the document’s purpose.

Document strives for professionalism but falls short with many elements; margins, etc. are inconsistent; detracts

from document’s purpose.

Document does not appear professionally written; margins,

etc. are haphazard and inappropriate; inhibits document’s purpose.