Final paper: Market analysis for a local media organization

Description:

Total Possible Score: 25.00

Distinguished - Thoroughly compares and describes Arthur’s, Williams, and Amber’s leadership styles.

Proficient -Compares and describes Arthur’s, Williams, and Amber’s leadership styles. Minor details are missing or slightly underdeveloped.

Basic - Partially compares and describes Arthur’s, William’s, and Amber’s leadership styles. Relevant details are missing and/or underdeveloped.

Below Expectations - Attempts to compare and describe Arthur’s, William’s, and Amber’s leadership styles; however, significant details are missing and underdeveloped.

Non-Performance - The comparision and description of Arthur’s, Williams, and Amber’s leadership styles are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly explains how each manager can improve his/her own leadership and communication.

Proficient - Explains how each manager can improve his/her own leadership and communication. The explanation is slightly underdeveloped.

Basic - Partially explains how each manager can improve his/her own leadership and communication. The explanation is underdeveloped.

Below Expectations - Attempts to explain how each manager can improve his/her own leadership and communication; however, the explanation is significantly underdeveloped.

Non-Performance - The explanation of how each manager can improve his/her own leadership and communication is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Conducts a comprehensive market analysis of the major city that wasselected

Proficient - Conducts a market analysis of the major city that was selected. The analysis is slightly underdeveloped.

Basic - Conducts a limited market analysis of the major city that was selected. The analysis is underdeveloped.

Below Expectations - Attempts to conducts a market analysis of the major city that wasselected; however, the analysis is significantly underdeveloped

Non-Performance - The market analysis of the major city you have selected is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Makes a comprehensive, fully appropriate recommendation of how the organizational structure should be changed to meet the firm’s goals and change the organization’s culture.

Proficient - Makes an appropriate recommendation of how the organizational structure should be changed to meet the firm’s goals and change the organization’s culture. Minor details are missing or slightly underdeveloped.

Basic - Makes a somewhat appropriate recommendation of how the organizational structure should be changed to meet the firm’s goals and change the organization’s culture. Relevant details are missing and/or underdeveloped.

Below Expectations - Attempts to make a recommendation of how the organizational structure should be changed to meet the firm’s goals and change the organization’s culture; however, the recommendation is not appropriate, and significant details are missing and underdeveloped.

BUS636.W6A1.07.2015

Compares and Describes Arthur’s, William’s, and Amber’s Leadership Styles Total: 4.00

Explains How Each Manager Can Improve His/Her Own Leadership and Communication

Total: 4.00

Conducts a Market Analysis of the Major City That Was Selected Total: 5.00

Recommend How the Organizational Structure Should be Changed to Meet The Firm’s Goals and Change the Organization’s Culture

Total: 4.50

https://ashford.waypointoutcomes.com/assessment/12094/preview

1 of 3 2/15/2019, 8:00 PM

Non-Performance - The recommendation of how the organizational structure should be changed to meet the firm’s goals and change the organization’s culture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Develops a thorough and fully appropriate research proposal to identify and explain the new media offerings needed.

Proficient - Develops an appropriate research proposal to identify and explain the new media offerings needed. The proposal is slightly underdeveloped.

Basic - Develops a limited and somewhat appropriate research proposal to identify and explain the new media offerings needed. The proposal is underdeveloped.

Below Expectations - Attempts to develop research proposal to identify and explain the new media offerings needed; however, the proposal is not appropriate and is significantly underdeveloped.

Non-Performance - The development of a research proposal to identify and explain the new media offerings needed is either nonexistent or lacks the components described in the assignment instructions

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Develop a Research Proposal to Identify and Explain the New Media Offerings Needed

Total: 5.00

Written Communication: Control of Syntax and Mechanics Total: 0.62

Written Communication: APA Formatting Total: 0.62

Written Communication: Page Requirement Total: 0.62

Written Communication: Resource Requirement Total: 0.64

https://ashford.waypointoutcomes.com/assessment/12094/preview

2 of 3 2/15/2019, 8:00 PM

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

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https://ashford.waypointoutcomes.com/assessment/12094/preview

3 of 3 2/15/2019, 8:00 PM