microenvironmental trends for Perry's (due 10th 10am EST)

Criteria 5-

Capstone

1

Benchmark

0

Not included

Organization Used headings Information not synthesized

APA format was accurately followed Lacked proofreading

Paper was professionally written - concise, proofread and organized Minimum research

Included appropriate appendix items

Variety of sources/information utilized Poorly organized

SWOT Analysis Included SWOT chart in appendix Lacked substance/insight

Clearly defined the strengths, weaknesses, opportunities and threats of Perry's Incorrectly categorized information

Discussed the impact of this analysis as it might apply to Perry's business plan No reference in body of text

SWOT analysis was categorically accurate

Macroenvironmental factors Provided insightful information regarding factors impacting Perry's business Failed to provide accurate factors

Discussed multiple factors No context for comparisons

National, State and local information provided Lacked research strength/information

Context discussed Weak analysis

Microenvironmental factors Discussion of competitors was thorough Failed to provide accurate factors

Demonstrated comprehensive understanding of customer profile No context for comparisons

Synthesized psychographic and demographic information Lacked research strength/information

Provided a clear understanding of Perry's target market Weak analysis

Summary/Synthesis of Information Insightful recommendations Lacked synthesis of information

Made connections between macro/micro environment and business impact Little evidence of understanding business environment

Demonstrated high level of understanding of the business environment Unsupported environment/recommendation links

Grading Rubric for Group Project - Part A

100 points 4 3

Meets Expectations