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Rubric Name: Project #1 15%
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria
Equivalent to an A
Equivalent to a B
Equivalent to a C
Equivalent to a D
Equivalent to an F
Company Overview
0.9 points
Thoroughly and correctly presents company overview describing the purpose of the founding of company, why company was formed, opportunities, founding father's names, home country or state, current management, employee headcount, last year's revenue, etc. all clearly and strongly supported by thorough research to explain the reasoning.
(0.81 - 0.9)
0.765 points
Missing one identified element of company overview; uses research that supports the reasoning and conclusions; needs some development.
(0.72 - 0.80)
0.675 points
Missing two identified element of company overview; uses research that supports the reasoning and conclusions; needs sigificant development.
(0.63 - 0.71)
0.585 points
Information presented but is missing at least three elements, superficial, vague, or incorrect; little to no evidence of research and course material; needs major development.
(0.54 - 0.62)
0 points
Fails to discuss company overview.
(0)
/ 0.9
Identify industry in which focal company operates. This information comes from Mergent Online
0.3 points
Correctly identifies the global industry from Mergent Online in which the focal company operates using research to support the reasoning.
(0.27 - 0.3)
0.26 points
No option to select.
0.22 points
No option to select.
0.2 points
Incorrectly identifies the global industry or fails to show research from which information derives or does not use Mergent Online.
(0.18 - 0.20)
0 points
Fails to identify the global industry in which the focal company operates.
(0)
/ 0.3
General Environment - PESTEL analysis
3 points
Thoroughly and correctly uses the course material to identify elements of each letter in PESTLE and thoroughly and correctly discusses both the general environment of the industry and the focal company using research to support reasoning and conclusions.
(2.7 - 3.0)
2.6 points
Uses the course material to identify elements of each letter in PESTLE and discusses both the general environment of the industry and the focal company using research to support reasoning but some development is needed.
(2.4 - 2.69)
2.25 points
Uses some course material to identify elements of each letter in PESTLE and discusses both the general environment of the industry and the focal company using little research to support reasoning; significant development is needed.
(2.1 - 2.39)
1.95 points
Attempts to discuss the general environment OR the the focal company but not both OR presents superficial, vague, or incorrect information; little to no evidence of research AND course material; needs major development.
(1.8 - 2.09)
0 points
Fails to discuss the general environment.
(0)
/ 3
Identify and discuss one key trend for each letter of PESTEL
1.65 points
Thoroughly and correctly identifies and discusses one key trend for each letter of PESTEL using research to support reasoning and conclusions.
(1.48 - 1.6)
1.4 points
Identifies and discusses one key trend for each letter of PESTEL using research to support the reasoning made but some development is needed.
(1.32 - 1.47)
1.24 points
Identifies and discusses one key trend for each letter of PESTEL using little research to support the reasoning made but significant development is needed.
(1.16 - 1.31)
1.07 points
Information presented on trends but is superficial, vague, or incorrect; little to no evidence of research; may not provide trends for each letter; needs major development.
(0.99 - 1.15)
0 points
Fails to identify one key trend for each letter of PESTEL.
(0)
/ 1.65
Select one of the six trends identified in the previous requirement and discuss how the focal company could be affected by the selected trends.
1.65 points
Selects one of the six trends identified in the previous requirement and thoroughly and correctly discusses how the focal company could be affected by the selected trends using the research to support reasoning.
(1.48 - 1.6)
1.4 points
Selects one of the six trends identified in the previous requirement and discusses how the focal company could be affected by the selected trends using research to support the reasoning but some development is needed.
(1.32 - 1.47)
1.24 points
Selects one of the six trends identified in the previous requirement and discusses how the focal company could be affected by the selected trends and attempts to uses research as support but support is not strong; needs significant development.
(1.16 - 1.31)
1.07 points
Information presented but is incorrect, superficial, or vague; little to no evidence of research; needs major development.
(0.99 - 1.15)
0 points
Fails to select or discuss how industry in which the focal company operates could be affected by one of the trends.
(0
/ 1.65
Discuss key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy.
1.65 points
Thoroughly and correctly discusses key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy using research to support reasoning.
(1.48 - 1.6)
1.4 points
Discusses key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy research to support the reasoning but some development is needed.
(1.32 - 1.47)
1.24 points
Attempts to discuss key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy and attempts to uses some research as support but support is not strong or needs significant development.
(1.16 - 1.31)
1.07 points
Information presented but is incorrect, superficial, or vague; little to no evidence of research; needs major development.
(0.99 - 1.15)
0 points
Fails to discuss key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy.
(0)
/ 1.65
Perform a strategic analysis of the company's mission, vision and objectives.
1.65 points
Thoroughly and correctly performs a strategic analysis of the company's mission, vision and objectives using the course material AND research to support reasoning.
(1.48 - 1.6)
1.41 points
Performs a strategic analysis of the company's mission, vision and objectives using course material and research to support the reasoning but some development is needed.
(1.32 - 1.47)
1.23 points
Attempts to performs a strategic analysis of the company's mission, vision and objectives and attempts to uses some course material and research as support but support is not strong OR needs significant development.
(1.16 - 1.31)
1.08 points
Information presented but is incorrect, superficial, or vague; little to no evidence of research AND course material; needs major development.
(0.99 - 1.15)
0 points
Fails to performs a strategic analysis of the company's mission, vision and objectives.
(0)
/ 1.65
Conclusion
0.45 points
Thoroughly and correctly presents conclusion that emphasizes the purpose/significance of the analysis, the consequences of findings, and indicate the wider application derived from main points using the course material and research to support reasoning.
(0.40 - 0.45)
0.38 points
Presents conclusion that covers most of the main points using course material and research to support the reasoning; some development is needed.
(0.36 - 0.39)
0.34 points
Presents conclusion that covers a general overview of the main topics covered with little to no evidence of the research; significant development.
(0.31 - 0.35)
0.29 points
Attempts to present a conclusion but only addresses some of the main topics; needs major development.
(0.27 - 0.30)
0 points
Failed to provide a conclusion.
(0)
/ 0.45
Attention to Instructions
1.5 points
Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, no use of direct quotes, lack of page/paragraph numbers, required use of course material, and submission of WORD/RTF document, etc.
(1.35 - 1.5)
1.28 points
Demonstrates excellent understanding of requirements; missed one minor elements such of not using third person writing, lack of page/paragraph numbers; used direct quotes, lack of course material OR failed to submit a WORD/RTF document, etc.
(1.2- 1.34)
1.12 points
Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment.
(1.05 - 1.19)
0.98 points
Fails to show a firm understanding of requirements missing two key elements or threeminor aspects of assignment.
(0.975 - 1.04)
0 points
Fails to demonstrate understanding of assignment requirements.
(0 - 0.974)
/ 1.5
Writing Mechanics
1.5 points
Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero errors noted.
(1.35 - 1.5)
1.28 points
Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to four errors noted.
(1.2- 1.34)
1.12 points
Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Five to 10 errors noted.
(1.05 - 1.19)
0.98 points
Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errors found.
(0.975 - 1.04)
0 points
Does not adhere to standard usage rules of mechanics: conventions of written English largely incomprehensible, or errors are too plentiful to count.
(0 - 0.974)
/ 1.5
APA Style (6th ed.)
0.75 points
No APA style or usage errors; Proper citation of source material is used throughout; Provices citation every time with use of source material. Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.
(0.675 - 0.75)
0.64 points
Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when citations are required 1-2 times.
(0.6 - 0.674)
0.56 points
Attempts in-text citations and reference lists; APA style errors are noted throughout; Fails to use APA citations 3 times in document.
(0.525 - 0.59)
0.49 points
Attempts in-text citations and reference lists; Fails to use APA citation 4-5 times; or presents only a few in-text citations throughout document, and reference list that requires APA citations throughout the document.
(0.45 - 0.524)
0 points
No attempt at APA style; or attempts either in-text citations or reference list but omits the other; Use book or obscure articles not related to subject.
(0 – 0.44)
/ 0.75
Rubric Total ScoreTotal
/ 15
Overall Score
Overall Score
Equivalent to an A13.5 points minimum
Equivalent to a B12 points minimum
Equivalent to a C10.5 points minimum
Equivalent to a D9 points minimum
Equivalent to an F0 points minimum
