deliverable 7- social media plan

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F

C

B

A

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1

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4

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No Pass

Competence

Proficiency

Mastery

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Failed to provide a clear introduction to your brand or company along with stating your social media and general goals.

Your introduction and / or goals need improvement. Please see your instructor's specific feedback.

Provided a clear introduction to your brand or company along with stating your social media and general goals.

Outstanding job of providing a clear introduction to your brand or company along with stating your social media and general goals.

Not Submitted

Failed to provide a solid analysis of market comparables along with the societal norms of each.

Touched on market comparables, but need to be more specific or thorough. Please see your instructor's specific feedback.

Provided a solid analysis of market comparables along with the societal norms of each.

Provided a solid analysis of market comparables along with the societal norms of each. Went into great detail in your analysis.

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Failed to analyze the necessity of advertising and include the type of advertising you would do to reach your target audience.

Discussed advertising and how it affects your brand or company, but you need to make some adjustments. Please see your instructor's specific feedback.

Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience.

Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience. Your planning and analysis look extremely professional.

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Failed to provide a thorough description of how you would make and keep important contacts through social media.

Described how you can use social media to make and keep contacts, but this section needs work. Please see your instructor’s specific feedback.

Provided a thorough description of how you would make and keep important contacts through social media.

Provided a thorough and specific description of how you would make and keep important contacts through social media. Your plan could easily be implemented immediately.

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Failed to include a solid analysis of the theories you would use and a conclusion that tied your project together.

Described the theories you would use and provided a conclusion, but this section is not complete yet. Please see your instructor’s specific feedback.

Included a solid analysis of the theories you would use and a conclusion that tied your project together.

Included a solid analysis of the theories you would use through critical thought and a conclusion that tied your project together.

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Failed to format your paper, lists, and explanations appropriately

Paper, lists, and explanations need work in organization and clarity.

Paper, lists, and explanations were formatted correctly, but there were some errors.

Paper, lists, and explanations were formatted correctly.

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Failed to provide any sources to support research.

Provided a reference page, but it wasn’t APA formatted and did not provide 2 sources to support research that were credible.

Provided an APA formatted reference page with 2 sources, but they were not credible.

Provided an APA formatted reference page with at least 2 credible sources to support research.

Not Submitted

Failed to demonstrate effective usage of English grammar and mechanics. More than 10 errors in English grammar and mechanics observed.

Somewhat demonstrated effective usage of English grammar and mechanics. 6-10 errors in English grammar and mechanics observed.

Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.

Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.