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F
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F
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C
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B
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A
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0
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1
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2
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3
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4
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Not Submitted
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No Pass
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Competence
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Proficiency
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Mastery
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Not Submitted
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Provided a clear introduction to your brand or company along with stating your social media and general goals.
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Outstanding job of providing a clear introduction to your brand or company along with stating your social media and general goals.
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Not Submitted
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Provided a solid analysis of market comparables along with the societal norms of each.
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Provided a solid analysis of market comparables along with the societal norms of each. Went into great detail in your analysis.
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Not Submitted
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Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience.
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Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience. Your planning and analysis look extremely professional.
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Not Submitted
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Provided a thorough description of how you would make and keep important contacts through social media.
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Provided a thorough and specific description of how you would make and keep important contacts through social media. Your plan could easily be implemented immediately.
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Not Submitted
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Included a solid analysis of the theories you would use and a conclusion that tied your project together.
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Included a solid analysis of the theories you would use through critical thought and a conclusion that tied your project together.
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Not Submitted
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Paper, lists, and explanations were formatted correctly, but there were some errors.
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Paper, lists, and explanations were formatted correctly.
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Not Submitted
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Provided an APA formatted reference page with 2 sources, but they were not credible.
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Provided an APA formatted reference page with at least 2 credible sources to support research.
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Not Submitted
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Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.
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Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.
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