Deliverable 7 - Social Media Plan

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GradingRubric.docx

Grading Rubric

F

F

C

B

A

0

1

2

3

4

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No Pass

Competence

Proficiency

Mastery

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Provided a clear introduction to your brand or company along with stating your social media and general goals.

Outstanding job of providing a clear introduction to your brand or company along with stating your social media and general goals.

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Provided a solid analysis of market comparables along with the societal norms of each.

Provided a solid analysis of market comparables along with the societal norms of each. Went into great detail in your analysis.

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Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience.

Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience. Your planning and analysis look extremely professional.

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Provided a thorough description of how you would make and keep important contacts through social media.

Provided a thorough and specific description of how you would make and keep important contacts through social media. Your plan could easily be implemented immediately.

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Included a solid analysis of the theories you would use and a conclusion that tied your project together.

Included a solid analysis of the theories you would use through critical thought and a conclusion that tied your project together.

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Paper, lists, and explanations were formatted correctly, but there were some errors.

Paper, lists, and explanations were formatted correctly.

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Provided an APA formatted reference page with 2 sources, but they were not credible.

Provided an APA formatted reference page with at least 2 credible sources to support research.

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Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.

Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.