PLEASE SEE ATTACHED 2

Porter's Five Forces: Industry

Thoroughly and correctly uses the course material to identify the five forces and the components that make up each force and using all of the components thoroughly and correctly discusses the components of each force on the industry and industry dynamics and identifies whether the effect of the force on the industry is weak/modest/average/ moderate or strong/severe.

Porter's Five Forces: Focal Company

Thoroughly and correctly discusses the components that make up each force in relation to the focal company using research and course material to explain and identify whether the company’s position is weak/modest/average/moderate or strong/severe.

Competitive Analysis

Correctly identifies closest three competitors.  Using competitors and focal company analyzes products and services explaining features, value, targets, strengths, weaknesses and market outlook using research AND course material to support reasoning. 

Competitive Analysis: Success Factors

Identifies more than 8 key critical success factors that fit the industry and thoroughly and correctly discusses each using both the research and course material to support reasoning.

Develop a Competitor Profile Matrix (CPM).

Correctly develops a Competitive Profile Matrix and explains how the matrix was developed using both the research  and course material to support reasoning.

Develop a Partial SWOT - (OT) Table

Thoroughly and correctly develops an  OT (includes all elements cited) using research for the focal company providing more than five correct opportunities and more than five correct threats.

Completes an analysis of the OT.

Completes an analysis of the OT by thoroughly and correctly discussing the elements of the OT explaining why each element is an opportunity or a threat using both the research and course material to support the reasoning.

Develop EFE matrix. Discuss the EFE and how matrix was developed.

Thoroughly and correctly develops an EFE matrix and discusses the EFE and how developed using both the course material AND research to support reasoning and conclusions.

Conclusion

Thoroughly and correctly presents conclusion that emphasizes the purpose/significance of the analysis and the major findings, using both the course material and research to support reasoning.

Attention to Instructions

Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, use of direct quotes, lack of page/paragraph numbers, required use of course material, and assignment format. 

Writing Mechanics

Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero errors noted.

APA Style (6th ed.)

No APA style or usage errors; Proper citation of source material is used throughout; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.

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