Email and Social Media Marketing

Digital Marketing Plan Phase II Grading Guide

MKT/440 Version 4

3

Content

Met

Partially Met

Not Met

Comments:

Develops a social media plan for the product that was “created” during Week 3.

Establishes a strategy and objectives for each piece of the plan.

Addresses sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc).

Builds in an email strategy, including target markets, timing, and how to incorporate branding into email communications and measuring tools, to determine success from each platform.

The presentation is 10 to 12 slides and includes detailed speaker notes, and is appropriate for the audience.

The presentation includes relevant media and visual aids that are consistent with the content.

Total Available

Total Earned

35

#/35

Presentation Guidelines

Met

Partially Met

Not Met

Comments:

The presentation is laid out with effective use of headings, font styles, font sizes, and white space.

Intellectual property is recognized with in-text citations and a reference slide.

The presentation includes an introduction and conclusion that preview and review major points.

Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

15

#/15

Assignment Total

#

50

#/50

Additional comments: