GradingGuideMarketingPlanPhaseI.docx
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Marketing Plan Phase 1 Grading Guide
MKT/440 Version 4
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Marketing Plan Phase I Grading Guide
MKT/440 Version 4
Fundamentals of Digital Marketing
Marketing Plan Phase I
Purpose of Assignment
Students apply concepts learned from textbook and multimedia learning to develop a digital marketing plan. The assignment blends the planning with development and execution.
Grading Guide
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Content
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Met
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Partially Met
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Not Met
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Comments:
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Determines the product they will use, describes why they selected this product versus the others, and includes a description of the product.
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Defines a target market with segmentation criteria for their product.
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Creates a digital advertising strategy with two sample banner ads and a mock landing page.
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Creates three mock web ads, with specifics of where they will be placed, along with budget for a 2-week advertising campaign.
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The presentation is 10 to 12 slides with detailed speaker’s notes and is appropriate for the audience.
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The presentation includes relevant media and visual aids that are consistent with the content.
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Total Available
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Total Earned
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35
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#/35
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Presentation Guidelines
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Met
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Partially Met
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Not Met
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Comments:
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The presentation is laid out with effective use of headings, font styles, font sizes, and white space.
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Intellectual property is recognized with in-text citations and a reference slide.
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The presentation includes an introduction and conclusion that previews and reviews major points.
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Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.
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Rules of grammar and usage are followed, including spelling and punctuation.
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Total Available
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Total Earned
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15
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#/15
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Assignment Total
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#
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50
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#/50
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Additional comments:
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