| Assignment 2 Grading Criteria | Maximum Points |
| Analyzed Dell’s philosophy. Included multiple accurate points related to the role of change in organizational success. Utilized relevant examples and scholarly resources. | 16 |
| Determined how Dell’s philosophy would be perceived in a low performing culture. Utilized relevant examples and scholarly resources. | 16 |
| Identified the performing culture that best suits one’s own philosophy regarding change management. Provided a logical rationale and multiple examples using scholarly resources. | 16 |
| Identified the performing culture that best suits one’s own philosophy regarding change management. Provided a logical rationale and multiple examples using scholarly resources. 16 |
| Determined the type of market conditions that made Dell’s business possible. Utilized logical examples and scholarly resources. | 16 |
| Discussed Dell’s approach to building his brand. Utilized multiple logical examples and scholarly resources. | 16 |
| Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship through adequate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligned with specified assignment requirements. | 20 |
| Total: | 100 |
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