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Grading Criteria

Proficient Descriptor

Points

Description of the firm

• Describes the firm, its products or services, annual sales, and market share. (10 points) • Identifies whether the firm operate operates nationally or internationally. If nationally, explain if operation is in one, or multiple, regions of the United States. (10 points) • Describes the market(s) in which the firm operates, explaining whether it operates within an oligopoly, a monopolistically competitive market, a perfectly competitive market, or a monopoly. (10 points) • Identifies competitors, giving a brief overview of the other businesses in the market. (10 points)

    40

Economic Concepts

• Explains at least 2 economic concepts that the firm seems to use to its advantage; such as, product differentiation, attainment of economies of scale, advertising, and others. (20 points) • Describe how the economic concepts used by the firm are related to the firm’s regional, national, or international market. (10 points)

    30

Recent Developments

• Explains how any significant recent events or changes in this market have affected the firm; such as mergers and acquisitions, technological change, legal issues, market demand trends, and other events. 

    20

Recommendations

• Provides evaluation of how this firm might better respond to the challenges it faces. (15 points) • Recommendations are related to recent events in the firm, and in its associated market, and are logical and feasible. (15 Points)

    30

Presentation Layout

• Presentation consists of 10 – 12 slides with detailed speaker notes. • Sequences information logically with smooth transitions to connect key points. • Applies tone, style, examples, and vocabulary relevant to the intended audience.  • Uses design elements to reinforce main points and to maximize audience understanding, including: graphics, multimedia, color, text font, adequate spacing, headings, and subheadings.

    10

Credibility

• Utilizes credible information sources (a minimum of 2). • Information sources are clearly identified and properly cited and referenced using APA Style. Citations appear on the relevant slides with one or two slides at the end for the reference list. 

    10

Grammar

• Presentation is clear, well-articulated, and free of grammar, punctuation, and spelling errors.

    10

Total

   150