Entrepreneurial Business Plan: Part 2

Content

60%

Points Available

Points Earned

x / 9

Additional Comments:

The executive summary and presentation:

· Identifies a hypothetical health care entrepreneurial opportunity.

· Addresses all required sections of the executive summary

· Describes the entrepreneurial opportunity.

· Describes the business, product, or program planned.

· Describes the management team; each team member must play a role in the team.

· Explains how you would conduct a feasibility analysis.

· Describes the target market.

· Explains what resources the business needs to move forward in the entrepreneurial process.

· Provides written summary of financial projections.

· Identifies the forces that determine profitability in the industry.

· Determines the challenges faced by the business as it grows.

9

Organization and Development

20%

Points Available

Points Earned

x / 3

Additional Comments:

· The executive summary is 1,050 to 1,250 words long.

· The presentation consists of 9 to 12 slides and is appropriate for the speaker’s audience.

· The presentation includes detailed speaker’s notes between 45 to 90 words on each slide.

· The content is organized, develops a central theme or idea, is comprehensive, and flows logically.

· Paragraph transitions are present, logical, and maintain the flow throughout the paper.

· Sentences are clear, well-constructed, strong, and varied.

· Major points are clear and specific examples are used.

· Slide transitions are logical and maintain the flow throughout the presentation.

· The presentation includes visual aids and utilizes relevant graphics.

· Text on the slides is limited to approximately five lines with approximately five words per bulleted item.

3

Mechanics

20%

Points Available

Points Earned

x / 3

Additional Comments:

· The paper—including the title page, reference page, tables, and any appendixes—follows APA standards as directed by the instructor. The paper is laid out with effective use of headings, font styles, and white space.

· Rules of grammar, usage, and punctuation are followed, and spelling is correct.

3

Total Available

Total Earned

15