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Grading Criteria

Proficient Descriptor

Points

Organization

• Sequences information logically to enhance understanding of the firm’s status.  Uses clear topic sentences to state the focus of each section.  Uses transitions to connect key points. • Specifies facts, examples, and vocabulary relevant to the intended audience. 

    10

Description of the firm

• Describes the firm, its products or services, annual sales, and market share. (10 points) • Identifies whether the firm operate operates nationally or internationally. If nationally, explain if operation is in one, or multiple, regions of the United States. (10 points) • Describes the market(s) in which the firm operates, explaining whether it operates within an oligopoly, a monopolistically competitive market, a perfectly competitive market, or a monopoly. (10 points) • Identifies competitors, giving a brief overview of the other businesses in the market. (10 points)

    40

Economic Concepts

• Explains at least 2 economic concepts that the firm seems to use to its advantage; such as, product differentiation, attainment of economies of scale, advertising, and others. (20 points) • Describes how the economic concepts used by the firm are related to the firm’s regional, national, or international market. (10 points)

    30

Recent Developments

• Explains how any significant recent events or changes in this market have affected the firm; such as mergers and acquisitions, technological change, legal issues, market demand trends, and other events. 

    20

Recommendations

• Provides evaluation of how this firm might better respond to the challenges it faces. (10 points) • Recommendations are related to recent events in the firm, and in its associated market and are logical and feasible. (10 points)

    20

Format

• Provides a 6 page paper that is double-spaced, and includes a title page, reference page, running head, and page numbers.  The title page and reference page are not counted in the length of 6 pages for the paper.

    10

Credibility

• Utilizes credible information sources (a minimum of 2) that are clearly identified, properly cited, and referenced using APA Style.

    10

Grammar & Mechanics

• Sentences are clear, well-articulated, and free from grammar, punctuation, and spelling errors.

    10

Total

   150