Wendy’s Marketing Strategy

Part A/

Your text identifies social marketing as the use of commercial marketing concepts and tools in programs designed to influence individuals' behaviour in a way that improves their well-being and that of society.  Take a recent social marketing effort and provide the following:

1. Identify the name and nature of the campaign.

2. Identify its intended target market.

3. List the primary objectives of the campaign.

4. Suggest how effectiveness could be measured and document the overall impact of the campaign.

5. Critique the campaign and comment on what you would do to improve the effort.

PART B/

Please ensure the initial post by Wednesday 26 June, 2019 to facilitate feedback from your colleagues.  Then respond to two (2) of your colleagues post by Friday June 28th . The deadline for this activity is Saturday June 29h, no later than 11:55PM ECT.

Provide scholarly or peer-reviewed articles to support your discussion.  

Please ensure to use APA Format 6th . NO PLagirism. Word Limit – 650 MAX

APA Style Link: