University Work

GRA 101 Final Project Part I: Milestone One Guidelines and Rubric

Overview: Your final project for GRA 101 consists of two parts: the first is the design and development of a multilayered collage featuring text and the second is design reflection. The first part, the collage, will require you to incorporate typography and digital images (preferably images you have taken yourself) into a final piece that reflects your own style and voice while showing your grasp of the basic elements and principles of graphic design. First, select a name for a fictitious graphic design business that you are starting. Be creative with the selection of your business name as this is the possible first step for your career and something you can use as a portfolio piece to market your work and get jobs as a graphic designer.

In this milestone, you will submit a design brief for your final collage design. The design brief will include the chosen name of your graphic design business, the target audience, the design elements you propose to use, and the style and voice of your piece.

Specifically, the following critical elements must be addressed:

I. Message and Design Processes A.� Determine a cohesive, consistent overall message you want to convey and implement that message in the collage. This message could be, for

example, an idea, emotion, or experience, and you will explain your intent in the accompanying reflective part of the assessment. B.� Adhere to industry-standard design processes throughout the creation of your multilayered name collage. You will talk about the processes you

followed in your reflection to help your instructor understand how you value and use them in design.

Guidelines for Submission: Your design brief should be 2-4 pages in length and submitted as a PDF file.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Message and

Design Processes: Overall Message

Describes a consistent and cohesive message

Describes the intended message, but with gaps in cohesion or consistency

Does not describe a message 45

Message and Design Processes: Industry Standard

Adheres to industry-standard design processes

Uses industry-standard design processes in the creative process, but with gaps in adherence to all of the standard processes

Does not use industry-standard design processes in the creative process

45

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%