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GRA 101 Final Project Part II Guidelines and Rubric

Overview There are two parts to the final project for this course. Final Project Part II is the creation of a reflective paper.

Your final project for GRA 101 consists of two parts: the first is the design and development of a multilayered collage featuring your name and the second is design reflection.

The second part of the project is a short reflection in which you will think back on the design decisions you made in conjunction with the visual message of your name, any challenges you may have encountered, how you discerned the target audience for your work, and how your experiences in this course will help you in the future. This reflection will inform the grading of the collage. Your instructor will use the reflection to gain insight into the processes used, tools used, and intended results.

This assessment will provide you with the opportunity to practice and master the fundamental functions of Photoshop, illustrate your understanding of the basics of the elements and principles of design, and apply industry-standard design process to the creation of an original work. All of these performances are essential for building a solid foundation for growth as a graphic artist.

The final paper will be due in Module Eight.

In this assignment, you will demonstrate your mastery of the following course outcomes:

•� Articulate the importance of discerning target audiences for successful delivery of professional design projects •� Implement basic elements and principles of design successfully in visual communication pieces •� Craft simple, coherent visual communication pieces using industry-standard design processes •� Determine the basic complementary and conflicting applications of typography and color theory within different media •� Use appropriate digital imaging software effectively in the design and development of visual communication pieces

Prompt Compile a comprehensive reflection paper that explains the steps you took to produce the final collage, the decisions you made, and the importance of discerning a target audience for your message. Remember that your accompanying reflection should spell out your processes, how you used tools, and the results you intended to inform the grading of your collage.

I. Audience Determination A.� Explain who the target audience is and what visual message you want your name collage to convey. Why did you choose this audience and

message?

B.� Analyze your collage in terms of how well you feel it would communicate the intended message to the target audience you chose. How well do you feel your collage conveyed your intended message based on your identification of target audience?

C.� Articulate the importance of discerning target audience for successful delivery of design projects based on your experiences in this course. Use examples from this course and assessment to help explain.

II. Elements and Principles of Design A.� Discuss the fonts and images you selected in terms of how well you feel they were combined to convey your intended message. Why did you

choose to combine them? What principles and theories formed the basis for your work? B.� Explain the basic complementary applications of typography and color theory you utilized in your design. Why did you use them? What value did

this use add to your work? C.� Explain the conflicting applications of typography and color theory you utilized. Why did you use them? What value did this use add to your

work? III. Process

A.� Explain the process you went through to choose and apply the images and typography used in the creation of your collage. Describe how the process steps follow industry-standard design processes.

B.� Describe the different Photoshop tools and techniques that you used to accomplish the final design. Why were these appropriate for your process and message?

Final Submission: Reflective Paper In Module Seven, you will submit the final reflective paper. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Part II Rubric (below).

Final Project Part II Rubric Guidelines for Submission: Your reflection should be approximately 2–3 pages, with double-spacing and all citations in MLA format.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55 %) Not Evident (0%) Value Audience

Determination: Target Audience

Meets “Proficient” criteria explanation of selection of audience and message shows keen insight into connecting messages with audience

Explains the target audience and intended visual message of collage clearly, including the reasoning behind the choices

Explains the target audience and intended visual message of collage, but with gaps in clarity or reasoning behind the choices

Does not explain the target audience and intended visual message of collage

11.87

Audience Determination:

Intended Message

Meets “Proficient” criteria and shows exceptional understanding of conveying visual messages to target audience

Critically analyzes the collage in terms of how well it communicated the intended message to the audience

Analyzes the collage in terms of how well it communicated the intended message to the audience, but with gaps in connection to the audience or critical nature of analysis

Does not analyze the collage in terms of how well it communicated the intended message to the audience

11.87

Audience Determination:

Importance

Meets “Proficient” criteria and articulation shows keen insight into the role and importance of audience in graphic design and media arts visual communication development

Accurately articulates the importance of discerning a target audience for successful delivery of design projects, using relevant examples for explanation

Articulates the importance of discerning a target audience for successful delivery of design projects, but with gaps in accuracy or gaps in relevance of examples

Does not articulate the importance of discerning a target audience for successful delivery of design projects

11.87

Elements and Principles of Design:

Fonts and Images

Meets “Proficient” criteria and discussion shows keen insight into appropriate use of fonts, texture, and color based on principles and theories of design

Discusses the fonts and images selected in terms of how well they combined to form the message based on principles and theories of design

Discusses the fonts and images selected in terms of how well they combined to form the message, but not based on principles and theories of design

Does not discuss the fonts and images selected in terms of how well they combined to form the message

11.87

Elements and Principles of Design:

Complementary

Meets “Proficient” criteria and explanation shows keen insight into the use of complementary typography and color theory in crafting visual messages

Explains the basic complementary applications of typography and color theory used to add value to collage, including reasoning

Explains the basic complementary applications of typography and color theory utilized in design, but not in terms of use to add value to collage or with gaps in reasoning

Does not explain the basic complementary applications of typography and color theory utilized in design

11.87

Elements and Principles of Design:

Conflicting

Meets “Proficient” criteria and explanation shows keen insight into the use of conflicting typography and color theory in crafting visual messages

Explains the basic conflicting applications of typography and color theory used to add value to collage, including reasoning

Explains the basic conflicting applications of typography and color theory utilized, but not in terms of use to add value to collage or with gaps in reasoning

Does not explain the basic conflicting applications of typography and color theory utilized

11.87

Process: Process Meets “Proficient” criteria and description shows keen insight into industry-standard design processes as applied to specific design works

Explains the processes used to choose and apply images and typography in the creation of the collage, accurately describing how these steps align to industry-standard processes

Explains the processes used to choose and apply images and typography in the creation of the collage, describing how these steps align to industry- standard processes, but with gaps in accuracy

Does not explain the processes used to choose and apply images and typography in the creation of the collage

11.87

Process: Photoshop Tools and

Techniques

Meets “Proficient” criteria and description shows keen insight into appropriate, innovative uses of Photoshop in the creation of multilayered collages

Describes the different Photoshop tools and techniques used, with explanation of how each was appropriate for the process and message of collage

Describes the different Photoshop tools and techniques used, but does not explain how each was appropriate for the process and message of collage

Does not describe the different Photoshop tools and techniques used

11.87

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

5.04

Total 100%