W6 Discussion: Case Study on Google: The Drive to Balance Privacy with Profit

Chapter 10: Google: The Drive to Balance Privacy with Profit: 10-4d Google and Employee Charitable Initiatives Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Kennisha Holloman ([email protected]) © 2019 Cengage Learning, Cengage Learning

10-4d Google and Employee Charitable Initiatives

In addition to its work through Google.org, Google contributes hundreds of millions of dollars

directly to various charities and socially responsible organizations. Just before the

company’s initial public offering in 2004, Google’s cofounder Larry Page promised Google

would continually contribute 1 percent of its profits, 1 percent of its equity, and a significant

amount of employee time to philanthropic endeavors. In terms of giving employee time,

Google encourages employees to get involved in giving back to their communities. For

instance, Google matches up to $6,000 of each employee’s contributions to nonprofits

annually. It has donated more than $50 million to thousands of nonprofits. Google also

encourages employees to take time to volunteer in their communities, especially during its

annual GoogleServe event, which sets aside one to two weeks each June for Google staff

worldwide to get involved in their communities and donate time to good causes.

Chapter 10: Google: The Drive to Balance Privacy with Profit: 10-4d Google and Employee Charitable Initiatives Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Kennisha Holloman ([email protected]) © 2019 Cengage Learning, Cengage Learning

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