W6 Discussion: Case Study on Google: The Drive to Balance Privacy with Profit

Chapter 10: Google: The Drive to Balance Privacy with Profit: 10-4a GV Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Kennisha Holloman ([email protected]) © 2019 Cengage Learning, Cengage Learning

10-4a GV

In 2009 Google formed Google Ventures, later shortened to GV, as a separate entity to

provide funding for startup firms. The venture capital fund began with $100 million in seed

money and now manages more than $2 billion in assets of its own. It invests this money in

startup companies at the forefront of technological innovation. The money goes not only to

firms that market Internet-based technologies or consumer electronics but also to green

technology firms, biotechnology and life-sciences companies, and more. One of its best-

known investments is popular ride-sharing company Uber. GV’s goal is to invest in

entrepreneurs that can change the world through technology by having “a healthy disregard

for the impossible,” mirroring what the Google X department is trying to do within Google

itself.

Chapter 10: Google: The Drive to Balance Privacy with Profit: 10-4a GV Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Kennisha Holloman ([email protected]) © 2019 Cengage Learning, Cengage Learning

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