Google Admob

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How would you value Google acquisition of AdMob at the end of 2009?

1. As a stand-alone firm by filling in the following table. AdMob's Nov.  2019 revenue was estimated to be 60million. This suggests that Google's offers price for AdMob is a multiple of 12-17 times. AdMob was acquired for $750million.

2. As an acquisition target?

Finacials are Provided Below:

Google + Admob Millenia Media Yahoo Microsoft Quattro Wireless JumpTap AOL Others $ $ $ $ $ $ $ $ $ 68.00 51.00 32.00 23.00 2

12/31/04 $51.46 12/31/05 $122.93 12/31/06 $142.29 12/31/07 $216.37 12/01/2018 896.95 121209 $197.01 6/2010 $141.80 Market Val

Exhibit 2. Google Inc. Historical Revenue Growth Googles Revenue (In thousands, except per share amounts) 2003 2004 2005 1,4

Google Inc.s Acquisition of Ad Mob Exhibit 3. Google Inc.s Historical Income Statements Currency Consolidated Scale 12/31/2

Google Inc.s Acquisition of Ad Mob Exhibit 16. Selected Google Acquisitions of US Companies Acquisition Date Acquired Firm A Google Incs doquisition of AdMob Exhibit 4. Google Inc.s Historical Balance Sheets Currency Consolidated USD Yes 12/31/2009

exhibit 18: 12/31/2009 317.772051 619.98 12/31/2008 315,140.484 307.65 Shares Outstanding Price per Share 12/31/2007 312,917,000 691.48 1