Signature Assignment: Organization Presentation

Damascus Johnson

Demographics

The Goodyear tire and rubber company deals in the designing and manufacturing of Goodyear types of tires. The company targets individuals that own all types of vehicles. The company has diversified the products to ensure that all shapes and sizes of vehicles irrespective of the manufacturing company can perfectly use the tires. This means that the company targets clients from all genders and ethnicity but on the issue of age, the company targets car owners from the age of 25 to 65 years as the primary target population.

In the year 2019-2020; the company realized the intense competition that had become more severe and threatening. The realization introduced some innovative changes in the company which include coming up with well-designed different standard of tires in order to meet different clients in different economic classes (Nutial, et al., 2019). The change was deemed suitable because Goodyear Tires have been focusing on classic tires that were deemed to target the high class people while as the high number of car owners are in the economy class. The intense competition for companies like Firestone/Bridgestone made the company to change its stand and widen the target market (Tirpak, 2017). The change ever since has been taken positively because the products have been launched and intense marketing done. The change has brought about good tidings for the company. of importance to note is that the management ensured that even the lower quality products meets the set standards and would not put clients into trouble which means ethics was applied. From the fact that the company can offer diverse quality products is something to emulate and applicable in future endeavors as it calls for innovative thinking to remain ahead of competition.

Technology

According to Tirpak, (2017); Goodyear Company is used to technology and all operations are technology driven. From tires designing, manufacturing, and supplying; different technologies are used thereby making the staff work easier and faster to execute. Various types of technologies are used in different company units. They include; communication technologies, product technology, business technology and information technology. According to Tirpak, (2017); the use of technology at the company has a positive impact. The more reason is that technology has promoted effectiveness and efficiency thereby reducing the rate of product defects. This is to mean that the raw materials that the company invests in are turned into high quality end products that fetch a reliable profit margin for the company.

Because of technology, consumer complaints have reduced and more so that products have become more attractive due to their durability nature thereby making the company highly competitive. Because of technology, the production processes are handled at a fast rate than ever before and this has made the company to be in a position to serve a higher number of clients within a short time. Hence, the company is able to make its products accessible. This is not ignoring the fact that technology has helped in reducing cost of production therefore making the products more affordable without compromising the quality. Lastly according to Rodrigues, & Oliveira, (2020); technology has made it possible for the company to manufacture green tires that are ecosystem friendly something that has made Goodyear tires part of global companies fighting against global warming.

References

Nutial, N., Myatt, T., Genetin, J., Paananen, B., & Moore, J. (2019). Goodyear" As a service" Project Plan.

Rodrigues, G. F. C., & Oliveira, N. P. (2020). Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives. In Water, Energy and Food Nexus in the Context of Strategies for Climate Change Mitigation (pp. 271-285). Springer, Cham.

Tirpak, T. M. (2017). Lean-Driven Innovation: Powering Product Development at the Goodyear Tire & Rubber Company. Research Technology Management, 60(1), 62.