Written message

Write one of the two goodwill messages below:

1. Your school was fortunate enough to host entrepreneur Rick Rogers, founder of mobile app FoodNow to give a presentation on starting a new business. Everyone felt it was an excellent and useful presentation. As the head of Career Services, write a thank you letter to him, explaining the benefits his talk will have; be specific about what you feel were the best parts of his talk.

Address: Mr. Rick Rogers 14 Maple Street Manchester, U.K. M3 4EY

2. You are a lecturer at Smith Business School. One of your former students, Wanda Williams, has written you to request a letter of recommendation to enter an MBA in Public Relations Program at Smith Business School. You taught Wanda in a speech communications class and she was one of your best students. She was a hard worker, a natural public speaker, and helped other students get over their fear of speaking in front of an audience. In addition, Wanda had perfect attendance and had the top grade in the final project. Write her a recommendation letter.

Address: Mr. Lewis Luntz Dean of Admissions, PR & Communications MBA Program Smith Business School 10 Warrington Road Brimingham, UK. B6 5RT

This activity must meet the following formatting requirements:

· Font Arial or Calibri; size 12

· Double-spaced

· Left aligned

· 250-300 words

· Word format only

· Use positive language and the you viewpoint

· Letter format

To be able to write an appropriate goodwill message.

To use adequate tone and format for positive messages.

To show effective writing skills to achieve the purpose.

Due date

Date: Saturday, 26 June 2021 Time: 14:00 CEST

Weight towards final grade

This activity has a weight of 15% towards the final grade.

Learning outcomes

· Demonstrate familiarity with different writing formats in business communication and apply this in practice.

· Understand the difference between academic and business writing.

· To show knowledge of correct letter writing.

Assessment criteria

See rubric below

Criteria/Level

Accomplished (A)

Proficient (B)

Proficient (C)

Borderline (D)

Fail (F)

Content 30%

Structure/Format/Organization 20%

The message covers all points of the task. The writer has clearly followed the instructions.

The structure and format of the message is optimum and the writing is of the required length. All elements of the chosen format are evident and appropriate.

The message covers almost all the points of the task. The writer has made a good attempt to follow the instructions.

The structure of the message is appropriate and the message is well-organized. The word length has been met. All elements of the chosen format are evident and appropriate.

The message covers most points from the task. The writer has attempted to follow the given instructions.

The structure of the message is generally fine and the word length has been met. All elements are present although some may be inappropriate.

The message only fulfils a small part of the task. The writer has not followed the majority of the instructions.

The structure is very weak and makes the message difficult to follow. Several elements of the format are lacking or inappropriate.

The message does not fulfill the task requirements. The writer has not made an attempt to follow the instructions.

The message is not written using the required format. The structure is unclear and in general the writing I disorganized. The message does not meet the required word length. Most elements are lacking or inappropriate.

Language 20%

Uses precise language which is adequate for the audience and purpose. Writer shows superior understanding of the language.

The language used is very accurate and appropriate for the audience and purpose.

The language used is correct and generally appropriate for the audience and purpose.

The language used is mostly inappropriate for the audience and purpose.

The language used is inappropriate for the audience and purpose-

Spelling /Grammar/Punctuation 20%

Spelling, grammar and punctuation are correct.

Spelling, grammar and punctuation are mostly correct, with some minor errors which do not impede meaning.

Spelling, grammar and punctuation have some errors, but these do not impede the main meaning of the message.

Spelling, grammar and punctuation have many inaccuracies.

Spelling, grammar and punctuation are inaccurate

Purpose achieved 10%

The purpose of the message would be successfully achieved, given the above.

The message would likely achieve its purpose, given the above.

The message may achieve its purpose, given the above.

The message is unlikely to achieve its purpose, given the above.

The message would not achieve its purpose.