discussion
ramzeecooper
Glossary.docx|
Glossary |
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Chapter 7 |
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ancillary revenues |
Money made on a film in addition to movie theater box office—including licensing, merchandising, network and cable television, and DVD/Blu-Ray sales. |
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art house |
A theater, also known as an independent movie theater, that typically screens independent and foreign-language films. |
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aspect ratio |
The ratio of frame width to frame height. The Academy ratio was the standard during much of the silent and early sound era. Widescreen formats include Cinemascope and Panavision. |
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cross-promotion |
The use of partnerships with toy, fast-food, and media companies to build the visibility of an event film. |
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Fordism |
A production system modeled on the assembly-line operation popularized by Henry Ford. |
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four-walling |
A strategy of renting a theater for a day or so before moving the print to a new town. |
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independent film company |
A company outside the conglomerate system. These companies make less-mainstream and less-expensive films. |
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marketability |
A film’s potential as a commercial property independent of its quality. |
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Motion Picture Production Code |
The strict set of censorship guidelines adopted by the Hollywood studios in the 1930s and enforced through the 1960s. |
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movie palace |
An opulent standalone theater that brought glamor to the moviegoing experience. In the 1910s movie palaces had seating capacities approaching 1,000. By the 1940s, some movie palaces could seat over 5,000. |
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multiplex |
A single venue with multiple screens. A venue with 16 screens or more is known as a megaplex. |
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nickelodeon |
A storefront theater that showed films during the early cinema era. A series or group of short films were available for viewing for a nickel. |
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playability |
A film’s creative quality independent of its commercial potential. |
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principal photography |
The phase of film production in which the scenes are shot. |
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The developed film (or positive print) sent by the distributor to the exhibitor and meant to be screened on a motion picture projector. |
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saturation distribution strategy |
A strategy that aims for a big payoff on a film’s opening weekend. |
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showcase distribution strategy |
A strategy that involves the slow build-up from limited showings to a full nationwide release. |
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synergies |
Strategic relationships between media and information companies. |
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tagline |
A line used in marketing that communicates the message of the film for audiences. |
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test screening |
A prerelease film screening to gather reactions from sample audiences. |
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vertical integration |
A strategy in conglomerate capitalism in which several subsidiary companies under a single corporate umbrella perform interrelated tasks with regard to a single product. The film business today operates as a vertically integrated entertainment marketplace with the large corporations that own the film studios controlling the filmed product from development through exhibition. |
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Voluntary Movie Rating System |
The system of assigning a rating that is meant to provide information about the appropriateness of a film for audiences 17 and under. Managed by CARA (the Classification and Rating Administration) for the MPAA (the Motion Picture Association of America). |
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WEB LINKS
Box Office Mojo Main Site |
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Box Office Mojo (sponsored by Internet Movie Database) provides information on box office takes. |
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Falling for Films of Fall |
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Publisher's Weekly provides a list of Fall 2012 movie tie-ins. |
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How Disney Could Avoid Ruining 'Star Wars' |
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Christian Scientist writer Molly Driscoll comments on the possibility of Star Wars: Episode VII. |
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IMAX: History |
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IMAX provides a history of its technology. |
